Hacking the Unconscious [Audiobook]

English | ASIN: B08XY7JQ41 | 2021 | 4 hours and 39 minutes |MP3|M4B | 254 MB
Rory Sutherland explores the stories and psychology behind the most influential marketing campaigns in history, and smashes apart received wisdom with a look at iconoclastic ideas. Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.