Finding Fortunato How a Peruvian Adventure Inspired the Sweet Success of a Family Chocolate Business [Audiobook]

With no job and no other way to earn a living, the author's brother, Brian, moves to the jungle to live with cacao farmers-and Fortunato Chocolate is born. The family soon realize that their chocolate dream will only work if they reconceive and disrupt the supply chain. Instead of middlemen hoarding profits and keeping farmers in relentless poverty, they trade directly with them and produce what the BBC hails as "the Rolex of chocolate." Follow along as these intrepid entrepreneurs endure many heartbreaking near-victories and nail-biting adventures, ultimately shaking off failure and finding their competitive advantage in the humble white cacao bean and their ethical direct trade with the bean's farmers. Finding Fortunato is an inspiring and improbable tale that's infused with the indomitable entrepreneurial spirit, and revels in the gut instincts that lead to unimaginable success.