Copywriting, Neuromarketing, 34 Mental Triggers, 93 Headline

Learn Advanced Digital Persuasion Techniques, Copywriting, 34 Mental Triggers, 93 Headlines, and Objection Breaking
What you'll learn
The 9 Pillars of Digital Persuasion
Consumer Behavior Flow
The human mind
The Mental Decision Process
5 Main Human Motivators
Discover the top 11 Neurotransmitters and how they influence your consumers' purchasing decisions
Know what Neuromarketing is and how it applies to companies
Audience Pains + Worksheet to Define Your Audience Pains
Know what is Copywriting
34 Mental Triggers
Spreadsheet with 93 "Killer" Headlines to use in Emails, Advertisements, Posts on Social Networks, Blogs, Etc.
14 classic customer objections and how to "kill" those objections and increase sales
11 Persuasion Techniques
Copy Structure to follow on your Landing Pages, Website, Emails, etc.
Real Application of Techniques on a Landing Page
Tool to Analyze Copy Results on a Landing Page
Requirements
Desire to Sell on the Internet
Desire to Improve Sales Performance of Ads, Posts, Blog, Videos, etc.
Description
It's almost impossible to sell on the internet without knowing Copywriting, Neuromarketing and Mental Triggers. Professionals in Digital Media, Paid Traffic, Social Networks, Inbound Marketing, E-mail Marketing, Content and Entrepreneurs who do not master these techniques are missing countless opportunities to Sell More in their E-commerce's and Sites.Copy professionals are being requested by companies constantly, as there are many opportunities and few qualified professionals. Take advantage of this market "gap" to increase your salary or enter a high-growth area!Professor Hélder Brito teaches at institutions such as FGV and ESPM (in MBAs and Extension courses), in addition to working for more than 12 years with Digital Marketing focused on generating Sales, Leads and Awareness for 113 brands, among which Vivo , Technos, Tim, Fisk, Oi, Megamatte, Domino's Pizza, Enel Energia, UNISUAM University, Lopes Imóveis, Rio Arte Estética, CorpoPerfeito Suplementos, Labet Laboratory, CPAD Editor and DiRoma Hotels. He has an MBA in Digital Marketing (UNESA), an MBA in Leadership (UNISUAM), a Degree in Marketing (UNESA), Ads and Analytics Certifications (GOOGLE) and Inbound Marketing Certification (HUBSPOT).With him you will learn in this course:- The 9 Pillars of Digital Persuasion- Consumer Behavior Flow- The mind- The Mental Decision Process- 5 Main Motivators- Discover the top 11 Neurotransmitters and how they influence your consumers' purchasing decisions- Know what is Neuromarketing and application for companies- Audience Pains + Worksheet to Define Your Audience Pains- Know what is Copywriting- 34 Mental Triggers- Spreadsheet with 93 "Killer" Headlines to use in E-mails, Announcements, Posts in Social Networks, Blogs, Etc- 14 classic customer objections and how to "kill" those objections and increase sales- 11 Persuasion Techniques- Copy Structure to follow on your Landing Pages, Website, Emails, etc.- Application of Techniques in a Landing Page- Tool to Analyze Copy Results on a Landing Page
Overview
Section 1: The 9 Pillars of Digital Persuasion
Lecture 1 The base
Section 2: The Mind and Human Behavior
Lecture 2 The Mind and Human Behavior_Part 1
Lecture 3 The Mind and Human Behavior_Part 2
Lecture 4 The Mental Decision Process
Lecture 5 Top 5 Motivators
Section 3: Neurotransmitters
Lecture 6 Discover the Top 11 Neurotransmitters
Section 4: Know what Neuromarketing is
Lecture 7 Neuromarketing
Section 5: Public pain
Lecture 8 Public pain
Section 6: Copywriting
Lecture 9 Know what is Copywriting
Section 7: 34 Mental Triggers
Lecture 10 What are Mental Triggers?
Lecture 11 Mental Trigger 1
Lecture 12 Mental Trigger 2
Lecture 13 Mental Trigger 3
Lecture 14 Mental Trigger 4
Lecture 15 Mental Trigger 5
Lecture 16 Mental Trigger 6
Lecture 17 Mental Trigger 7
Lecture 18 Mental Trigger 8
Lecture 19 Mental Trigger 9
Lecture 20 Mental Trigger 10
Lecture 21 Mental Trigger 11
Lecture 22 Mental Trigger 12
Lecture 23 Mental Trigger 13
Lecture 24 Mental Trigger 14
Lecture 25 Mental Trigger 15
Lecture 26 Mental Trigger 16
Lecture 27 Mental Trigger 17
Lecture 28 Mental Trigger 18
Lecture 29 Mental Trigger 19
Lecture 30 Mental Trigger 20
Lecture 31 Mental Trigger 21
Lecture 32 Mental Trigger 22
Lecture 33 Mental Trigger 23
Lecture 34 Mental Trigger 24
Lecture 35 Mental Trigger 25
Lecture 36 Mental Trigger 26
Lecture 37 Mental Trigger 27
Lecture 38 Mental Trigger 28
Lecture 39 Mental Trigger 29
Lecture 40 Mental Trigger 30
Lecture 41 Mental Trigger 31
Lecture 42 Mental Trigger 32
Lecture 43 Mental Trigger 33
Lecture 44 Mental Trigger 34
Lecture 45 Where should I use Mental Triggers?
Section 8: 93 Headlines
Lecture 46 93 Headlines
Section 9: Breaking Objections
Lecture 47 Breaking Objections_Part 1
Lecture 48 Breaking Objections_Part 2
Section 10: Persuasion Techniques
Lecture 49 Persuasion Technique 1
Lecture 50 Persuasion Technique 2
Lecture 51 Persuasion Technique 3
Lecture 52 Persuasion Technique 4
Lecture 53 Persuasion Technique 5
Lecture 54 Persuasion Technique 6
Lecture 55 Persuasion Technique 7
Lecture 56 Persuasion Technique 8
Lecture 57 Persuasion Technique 9
Lecture 58 Persuasion Technique 10
Lecture 59 Persuasion Technique 11
Section 11: Copy Structure
Lecture 60 Copy Structure
Section 12: Actual Application
Lecture 61 Actual Application
Section 13: Results Analysis + Class Slides
Lecture 62 Results Analysis
Marketing Professionals,Communication Professionals,Media Professionals,Entrepreneurs,Social Network Analysts
Screenshots


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