Business Neuromarketing Science

What you'll learn
Powerful ways you can use neuromarketing to grow your business
Ways to implement neuromarketing into your marketing campaign
Neuromarketing techniques fro marketers
How marketers can utilize the neuroscience of pleasure
Ways neuromarketing can boost your sales
How neuromarketing can revolutionize the marketing industry
How to implement neuromarketing into your strategy
Criticism of neuromarketing
Neuromarketing ethics
Neuromarketing tools
How to use neuromarketing
How neuromarketing is used in politics
Neuromarketing and brain science: the lizard brain versus the new brain
Requirements
No requirement
Description
Neuromarketin is a commercial marketing communication field that applies neuropsychology to market research, studying consumer sensorimotor, cognitive, and affective responses to marketing stimuli. The potential benefits to marketers include more efficient and effective marketing campaigns and strategies, fewer product and campaign failures, and ultimately the manipulation of the real needs and wants of people to suit the needs and wants of marketing interest. Understanding consumer behaviors in marketing is very important to knowing what your consumers are capable of doing and what products and services they need and how best you can use communication to let them know your brand and choose your brand instead of competitors brands. Let not all of us forget that the only thing that can change the mind of the customer is quality of a brand and the satisfaction that, the brand can bring to solve the customer problems, so in practicing neuromarketing we must make sure that our products and service can meet the test of time.The aim of every marketer is that they want to ensure that they use neuromarketing to increase their sales but that does not come easily companies must ensure that they simplify complex products and vice versa, we must know that simple decisions work best when made with more thought while complex decisions work better when made intuitively. Product or service modification is very important in any sales context because consumers want to see changes to long existing brand, since consumers taste and preferences changes quickly companies must be creative in dealing with both loyal and potential customersWhen we are using the neuromarketing techniques then marketers must use the right tool and the right technology to get the best outcome by using techniques such as eye tracking, pupilometry and facial coding etc , can all help to achieved the best results.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 What is neuromarketing
Lecture 3 What is neuroscience
Lecture 4 What is consumer neuroscience
Lecture 5 Neuromarketing tools
Lecture 6 How to use neuromarketing
Lecture 7 Neuromarketing ethics
Lecture 8 Limitations of neuromarketing
Section 2: Six Neuromarketing Techniques For Marketers
Lecture 9 Eye tracking: see things through your customers eyes
Lecture 10 Pupillometry: take a look at your customer's eye
Lecture 11 EEG or functional MRI: trip inside the brain
Lecture 12 Facial coding: a smile is worth a thousand words
Lecture 13 Sensory marketing: looks are not everything
Lecture 14 Neuromarketing tricks
Section 3: 9 Ways Neuromarketing Can Boost Your Sales
Lecture 15 Simplify complex product (and vice versa)
Lecture 16 Influence the information junkie
Lecture 17 Time your pitch: wants vrs should
Lecture 18 How to sell to the stingy
Lecture 19 How to sell to spendthrift
Lecture 20 Convert with contests
Lecture 21 Personalization persuade powerfully
Lecture 22 Raise expectation - and make them real
Lecture 23 Everybody loves surprise
Section 4: Powerful Ways You Can Use Neuromarketing To Grow Your Business
Lecture 24 Use images strategically in ads
Lecture 25 Pick appropriate colors
Lecture 26 Use effective product packaging
Lecture 27 Eliminate decision paralysis
Lecture 28 Leverage loss aversion
Lecture 29 Take advantage of the anchoring effect
Lecture 30 Set the price right
Lecture 31 Supplement market research with science
Section 5: Five Ways You Can Implement Neuromarketing
Lecture 32 Explore patterns of eye movement
Lecture 33 Explore psychological mind tricks
Lecture 34 Adopt sensory marketing
Lecture 35 Lower barriers to entry
Lecture 36 Reveal personality with a smile
Section 6: Three Neuromarketing tactics To Enhance Your Marketing Strategy
Lecture 37 Emotion response analytics
Lecture 38 Psychological triggers
Lecture 39 Brain imaging
Section 7: How Neuromarketing Can Revolutionize the marketing industry
Lecture 40 Brands can tell more compelling stories
Lecture 41 Businesses can save millions of dollars
Lecture 42 Companies can host more engaging conferences
Lecture 43 Brand can design more effective ads
Lecture 44 Brands can sell more by using FOMO
Lecture 45 Brands can ensure their packaging is effective
Lecture 46 Businesses can determine the right price for a product or service
Lecture 47 Brands can evaluate website performance
Section 8: Neuromarketing And Brain Science: The Lizard Brain Vrs The New Brain
Lecture 48 Be visual
Lecture 49 Use neuro marketing to create contrast
Lecture 50 Use emotion
Lecture 51 Make it concrete
Section 9: How Neuromarketing Is Used In Politics
Lecture 52 Why brain research so important in politics
Lecture 53 Why are negative campaigns so powerful
Lecture 54 Negative campaigns ads evokes fear
Lecture 55 Can neuro marketing campaign techniques be used in politics
Section 10: Criticism Of Neuromarketing
Lecture 56 Pseudoscience
Lecture 57 Privacy invasion
Lecture 58 Manipulation
Section 11: How Marketers Can Utilize The Neuroscience Of Pleasure
Lecture 59 How marketers can utilize the neuroscience of pleasure
Marketers, salespeople, managers, production managers, business owners, self employed, directors, marketing managers, business leaders, customers, psychologist, CEO, consultants,
Screenshots


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