Business Strategy Development: The Art Of Differentiation

Learn 3 key business strategy tools. Improve your business innovation skills and drive profitable business development.
What you'll learn
Find ways to stand out from your competitors by differentiating better than them
Play to your strengths and confidently identify the areas that will grow your business
Practice 3 strategic tools to strengthen your business strategy
Avoid common mistakes & learn how top companies have successfully differentiated themselves
Increase your value - shape a strategy to attract customers that truly value you
Business Analysis: Fix potential disablers that could be hurting your business development
Requirements
An interest in business development and strategy
For entrepreneurs, business analysts, consultants and marketers who want to grow successful business development
Description
Are you interested in learning why some business strategies are better than others?From Apple to Netflix, leading businesses and start-ups have all made their mark with a strategy that sets them apartThis course is all about learning how leading companies create successful strategies for growth - and then learning the tools and techniques to develop your own brilliant and profitable business strategiesDeveloping a strategy that can grow a business is an essential skill for any budding entrepreneur - whether as CEO, marketing professional, manager or consultant Easy-to-Follow GuideThis is your guide to learning business strategy in just a few minutes - with eye-opening yet pragmatic tools that can be put to work on Monday morningWith this course you'll get a clear understanding of what makes a winning business strategy, and learn the methods to help you attract devoted customers, but also, do so without having to compete on price all the timeMaster The Art of DifferentiationThis course teaches you the tools, tips and techniques to help you identify and increase your differentiation so you can successfully stand out and grow your companyIt's a valuable skill to learn and in this course you'll soon have it mastered. Strategic MentorTony Prouse is an enthusiastic and well-respected strategic mentor with over 30 years of hard-earned wisdom. Tony has worked closely with leading institutions such as the Institute for Manufacturing at Cambridge University and helped develop successful strategies for a wide range of organisations and startups all around the world. Learn QuicklyThis is a fun and practical course with plenty of examples which will show you the techniques to take any team, business model, idea, product or service to the next level.Ready? So, Where Do We Begin? It starts by identifying what your current competences are - and which ones will enable you to capture greater business. But it's not just a case of knowing your strengths and weaknesses – Tony will show you how some competences are more important than others!Create Value for Your Customers and BusinessIt's also about understanding how we can create value for our customers - and who those customers should be. And it's the reason industry leaders have achieved excellent business development. In addition, Tony will explain the common mistakes, having worked with many businesses around the world for over 30 years - so you can learn from these too.Enrol now to learn how to:Define a successful business strategyAssess how well a business is currently differentiating itself Identify areas where you can improve your differentiation and innovationIncrease your value and move away from competing purely on price or basic feature Attract the right customers with a winning business strategyIdentify your core competences - which are often very different to what you currently believe! Avoid the common pitfalls of differentiation, business strategy and business developmentGrow a business in a long-lasting and fun way Identify potential disablers to your differentiation - and know which ones could be hurting youCreate value for your target customers for a brighter future This course also includes
3 Downloadable Tools for Business Strategy to help you assess and build your differentiation and business strategyActivities + Quizzes to put your knowledge into action immediately
Gain the skills and tools to ultimately improve your differentiation and develop your own successful business strategy - and most importantly, know where to start. This course is an exciting journey of business strategy discovery for those with the desire to grow.Let's get started!
Overview
Section 1: Introduction to Business Strategy & Differentiation
Lecture 1 Which Company Would You Invest In?
Lecture 2 What is Differentiation?
Lecture 3 Why is it Critical?
Lecture 4 Maximize Your Value and Compete on Your Own Terms
Lecture 5 Disruptive Technologies and External Factors
Lecture 6 How to Spot Good + Bad Growth Early
Section 2: Building Blocks for a Differentiating Business Strategy
Lecture 7 Learn about Customer Benefits
Lecture 8 Learn about Competences and Resources
Lecture 9 Learn about Processes and Systems
Lecture 10 Learn about Core and Non-Core Competences
Section 3: Top 4 Common Mistakes
Lecture 11 Introduction to Things You Should Avoid
Lecture 12 Misconception #1 - Benchmarking
Lecture 13 Misconception #2 - Operational Improvement
Lecture 14 Misconception #3 - Barriers to Entry
Lecture 15 Misconception #4 - External Perspective
Section 4: Tool #1 - Develop Your Differentiation Successfully
Lecture 16 How to identify Core and Non-Core Competences Successfully
Lecture 17 Activity 1 - Learn the Competence Assessment Tool
Lecture 18 How did you do?
Section 5: Tool #2 - Identify Your Current and Potential Differentiators
Lecture 19 How to Identify Current and Potential Differentiators
Lecture 20 Activity 2 - Learn The Differentiator Map
Lecture 21 How did you do?
Section 6: Tool #3 - Diagnose Potential Disablers Before They Cause Harm
Lecture 22 Business Analysis: How to Identify Potential Disablers
Lecture 23 Activity 3 - Learn The Disabler Identification Tool
Lecture 24 How did you do?
Section 7: How to Use Differentiation to Build a Winning Business Strategy
Lecture 25 Introduction to Differentiation and Business Strategy
Lecture 26 A Recommendation About Uniqueness
Lecture 27 How to Use Differentiation Effectively
Lecture 28 Targeting Customers
Lecture 29 Learn the Different Approaches for Small and Large Businesses
Section 8: Conclusion
Lecture 30 Congratulations! Course Completion
If you are an entrepreneur, business analyst, manager, marketer, salesperson, consultant, student,If you want to attract customers who truly value you,If you want to build successful business strategies for long-term growth
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