Basics of a World Class Go To Market Strategy – in 60 mins

What you'll learn
The fundamentals of a successful go to market strategy
How to assess your total market opportunity
Discover a new segmentation strategy you can apply immediately at work
Learn how to map your GTM efforts to the customer journey
Use the 8 elements of a story to stand out from the crowd
Meet the "Business Play" - the evolution of a Sales play and heart of GTM
Receive pro-tips for engaging new logo accounts and upselling existing customers
Learn how to deputize Customer Success to help drive pipeline growth
Obtain the skills needed to activate Sales, Partners and Marketing - together
Become familiar with the KPIs needed to measure success
Leave with the core framework of your go to market plan
Requirements
An open mind
Description
Most business pros lack confidence when it comes to designing a go to market strategy for their company - despite it being the single most important concept for a company's success. Have you ever wondered if you could be doing more when it comes to your go to market strategy? Probably. After all, did you ever truly learn how to build one, or have you always had to "figure it out along the way?" Well, now it's time to learn.In this course I take over 12 years of experience building go to market strategies at unicorn startups as well as successful Fortune 500 businesses, and condense it into 60 minutes of expert advice on how to build a world class go to market strategy that will impress any boardroom. I've successful used this repeatable strategy to help companies go IPO, sell, and scale their businesses. And now, so can you.The concepts described in this course are designed to be simple for you to comprehend, and can be easily converted into immediate action upon completion of the training.- Learn about the ABCD framework- Tell stories a customer-centric story like you've never told before- Use the concept of business play to unify Sales, Marketing, Partner and Customer success teams- Measure and optimize through a set of KPIs that will have you looking like a rock starNot bad for just 60 minutes, right?
Who this course is for
Anyone responsible for building pipeline for the business
Company founders or leaders
Aspiring business leaders of tomorrow
Homepage

https://www.udemy.com/course/basics-of-a-world-class-go-to-market-strategy-in-60-mins/