Digital Marketing For Event Promotion Mastering Ai Tools

What you'll learn
How to create visually appealing content using AI tools.
Design effective social media advertising campaigns on Facebook and Instagram.
Techniques to promote events and sell tickets online.
Methods to analyze and optimize advertising campaign performance.
How to create and manage email newsletters for event promotion.
Ways to engage and convert audiences using targeted advertising.
Build and engage a loyal audience for events.
Requirements
No previous experience in digital marketing or event promotion is required, making this course suitable for beginners. Access to a computer with an internet connection is necessary to utilize the AI tools and platforms discussed.
Description
This comprehensive course is designed for event organizers and promoters who want to leverage digital marketing to enhance their event promotion strategies. Throughout the course, you will gain hands-on experience with a variety of AI tools and platforms, including MidJourney, Canva, and ChatGPT, to create compelling visual content and advertising campaigns. We will delve into the practical aspects of setting up and managing Facebook and Instagram ads, crafting email newsletters, and planning content for social media.The course is structured to provide you with a step-by-step guide, starting from the basics of design for event promotion to advanced advertising techniques. You will learn how to configure and execute effective ad campaigns on a budget, analyze campaign performance, and adjust strategies for maximum impact. Additionally, we will cover free promotional techniques and the importance of frequency in advertising to move audiences from cold to warm.By the end of this course, you will have a solid understanding of digital marketing principles and be equipped with the skills to promote your events successfully, attract a loyal audience, and increase ticket sales. This course is ideal for anyone committed to learning new skills and applying them to real-world scenarios to achieve tangible results.
Overview
Section 1: Introduction to the Course
Lecture 1 What You Will Learn From This Course
Lecture 2 Course Expectations
Section 2: Introduction and Setting Up AI Tools
Lecture 3 Overview
Lecture 4 Setting Up Visual AI
Lecture 5 Working with MidJourney
Lecture 6 Advanced Techniques in MidJourney
Lecture 7 Introduction to Canva
Lecture 8 Integrating MidJourney with Canva - part 1
Lecture 9 Integrating MidJourney with Canva - part 2
Lecture 10 Using ChatGPT for Text Content - part 1
Lecture 11 Using ChatGPT for Text Content - part 2
Lecture 12 Setting Up Event Pages on Eventbrite
Lecture 13 Customizing Event Pages on Eventbrite
Lecture 14 Configuring Ticket Sales on Eventbrite - part 1
Lecture 15 Configuring Ticket Sales on Eventbrite - part 2
Lecture 16 Publishing Event Page on Eventbrite
Lecture 17 Publishing Event on Facebook
Lecture 18 Social Media Preps Overview
Lecture 19 Setting Up Facebook Business Page
Lecture 20 Managing Facebook Business Page
Lecture 21 Social Media Preps - Instagram - Part 1
Lecture 22 Social Media Preps - Instagram - Part 2
Section 3: Content Creation with AI
Lecture 23 Content Formats Overview
Lecture 24 3-Step Content Strategy
Lecture 25 Content Production AI Tools
Lecture 26 AI Video Generator - Part 1
Lecture 27 AI Video Generator - Part 2
Lecture 28 AI Viral Videos - Overview
Lecture 29 AI Viral Videos - Part 1
Lecture 30 AI Viral Videos - Part 2
Lecture 31 AI Video Editor - Setup
Lecture 32 AI Video Editor - Overview
Lecture 33 AI Video Editor - Production Part 1
Lecture 34 AI Video Editor - Production Part 2
Lecture 35 AI Video Editor - Production Part 3
Lecture 36 AI Video Editor - Export
Lecture 37 AI Video Editor - Conclusion
Lecture 38 AI Descriptions
Lecture 39 Content Plan
Lecture 40 Planning Tool 1
Lecture 41 Planning Tool 2
Lecture 42 Planning Stories
Section 4: Social Media Advertising on Facebook & Instagram (Meta Ads)
Lecture 43 Facebook Ads: Introduction
Lecture 44 Facebook Ads: Business Manager Setup
Lecture 45 Facebook Ads: Business Manager Settings
Lecture 46 Facebook Ads: Ads Manager Setup
Lecture 47 Facebook Ads: Pixel Setup
Lecture 48 Facebook Ads: Inviting People
Lecture 49 Facebook Ads: Assets and Permissions
Lecture 50 Ad Strategy Explanation
Lecture 51 Audience with Connection - Part 1
Lecture 52 Audience with Connection - Part 2
Lecture 53 Audience with Connection - Part 3
Lecture 54 Budget Under 150€ - Introduction
Lecture 55 Budget Under 150€ - Campaign Level
Lecture 56 Budget Under 150€ - Ad Set Setup
Lecture 57 Budget Under 150€ - Ads Setup
Lecture 58 Budget Under 150€ - Launching Campaign
Lecture 59 Case Study №1 - Overview
Lecture 60 Case Study №1 - Ad Spend
Lecture 61 Case Study №1 - Audiences
Lecture 62 Case Study №1 - Metrics
Lecture 63 Case Study №1 - Ticket Sales
Lecture 64 Budget Under 500€ - Introduction
Lecture 65 Budget Under 500€ - Engagement Campaign Setup
Lecture 66 Budget Under 500€ - Engagement Ad Sets Setup
Lecture 67 Budget Under 500€ - Ad Setup and Duplication
Lecture 68 Budget Under 500€ - Funnel Strategy Explained
Lecture 69 Budget Under 500€ - Publishing Engagement Campaign
Lecture 70 Budget Under 500€ - Conversion Campaign Explained
Lecture 71 Budget Under 500€ - Setting Up Conversion Campaign
Lecture 72 Budget Under 500€ - Budget and Scheduling
Lecture 73 Case Study №2 - Weeks 1-2
Lecture 74 Case Study №2 - Weeks 3-4
Lecture 75 Case Study №2 - Last Week
Lecture 76 Case Study №2 - Ticket Sales
Lecture 77 Metrics Analytics - Overview
Lecture 78 Metrics Analytics - Case Study
Section 5: Additional Tools for Event Promotion
Lecture 79 More Tools - Overview
Lecture 80 Guest Lists - Part 1
Lecture 81 Guest Lists - Part 2
Lecture 82 Offline Tickets
Lecture 83 Promoter Partnerships
Lecture 84 Promo Codes
Lecture 85 Tracking Links
Lecture 86 Email Newsletter
Lecture 87 Email Newsletter Ideas
Event organizers,Promoters,Small business owners,Marketing professionals,Freelancers,Community managers,Artists,Musicians,Anyone Interested in Learning Digital Marketing for Events


Homepage

https://www.udemy.com/course/digital-marketing-for-event-promotion-mastering-ai-tools/