What you'll learn

Set up and manage a Google Merchant Center account.
Create and optimize Shopping Ads for maximum visibility and ROI.
Navigate the Google Ads (AdWords) platform for campaign management.
Utilize bulk uploads for managing large inventories.
Improve ad performance through advanced optimization techniques.

Requirements

Basic knowledge of eCommerce and online marketing. A Google account to access Merchant Center and Google Ads. A willingness to learn and experiment with advertising tools. No prior experience with Shopping Ads is required.

Description

Google Shopping Ads have revolutionized the way products are marketed online, offering businesses a direct way to showcase their offerings. This course is designed to guide you through the entire process of creating and optimizing Shopping Ads, from setting up a Merchant Center account to managing campaigns on Google Ads. Whether you're a beginner or an experienced marketer, this course will help you unlock the potential of Shopping Ads to maximize sales and ROI.Section 1: Introduction to Shopping AdsStart your journey by understanding the fundamentals of Google Shopping Ads. Learn how these ads work, why they are essential for eCommerce businesses, and how they differ from other ad formats. This section lays the foundation for creating effective Shopping Ads campaigns.Section 2: Getting StartedThis section focuses on setting up your Google Merchant Center. Learn how to log in, edit your merchant account details, and create ads within the Merchant Center. Step-by-step guidance ensures you have a seamless setup process.Section 3: Managing Google Ads CampaignsIn this section, you'll dive into the integration of Merchant Center with Google Ads (AdWords). Explore how to create merchant ads, handle bulk uploads, and optimize your campaigns. Detailed lessons on advanced AdWords techniques will help you manage Shopping Ads effectively and enhance their performance.ConclusionBy the end of this course, you'll have a thorough understanding of Google Shopping Ads, from initial setup to advanced campaign management. You'll be equipped with the skills to drive more traffic, improve conversions, and achieve your marketing goals through effective ad strategies.

Who this course is for

eCommerce store owners looking to boost product visibility. Marketing professionals seeking to expand their skill set. Freelancers offering PPC and digital marketing services. Beginners interested in learning the fundamentals of Google Shopping Ads.
Homepage:

https://www.udemy.com/course/google-ads-adwords-fundamentals-a-step-by-step-guide/