What you'll learn

Master the GTM interface: you will learn to become fluent in the Google Tag Manager interface by creating and customising tags, triggers and variables
Integration with analytics: you will understand how to connect Google Tag Manager to major analytics systems (Google Analytics, Yandex Metrics, etc.)
Key Event Tracking: the course will teach you how to track form submissions, clicks, page scrolls and other important site events for deep data analysis
Advanced techniques: you will learn advanced GTM features such as creating custom variables, customising layer data and exporting/importing containerised data
A foundation for further study: the course will lay a solid foundation for learning more advanced topics such as server side tracking
Creating Effective Strategies: you will learn how to apply what you have learnt to create effective web analytics strategies to improve performance

Requirements

Basic understanding of websites: an understanding of how websites work, including HTML, CSS and jаvascript will be helpful but not essential.
Familiarity with Google Analytics: a basic understanding of Google Analytics will help you better understand the concepts of tracking and analysing data.
Google Account: You will need a Google account to access Google Tag Manager and other Google tools.
Website for practice: having your own website will allow you to put what you have learnt into practice.
If you're a beginner, don't worry! Google Tag Manager is designed to be easy to use, and the course will walk you through step-by-step instructions.

Description

Master Google Tag Manager and take your web analytics to the next level!

What you'll learn

:Google Tag Manager basics: Understand the interface, settings and basic concepts. You'll learn how to create your first container and set up triggers.Tag Creation and Management: Learn how to create different types of tags to track clicks, page views, events, and other user interactions with your site.Google Analytics Integration: Learn how to set up data feeds to Google Analytics for deeper analytics.Advanced Techniques: Learn how to create custom variables, triggers, and tags to solve complex problems.Ecommerce Tracking: Learn how to track purchases, cart additions, and other key online shopping events.Data Analysis and Reporting: Learn to analyse data and create custom reports to make informed marketing decisions.Practical Assignments: Put what you've learnt into practice by completing real-world assignments.Why this course is for you:You want accurate and reliable data on user behaviour on your website.You want to make informed marketing decisions.You want to improve the effectiveness of your advertising campaigns.You want to learn how to use Google Tag Manager on a professional level.What's in store for you:Step-by-step instructions and video tutorials.Practical assignments with detailed breakdowns.Access to a closed community for communication and support.Certificate of Completion.In 4 weeks you will turn from a beginner to a confident user of Google Tag Manager and will be able to configure and use this powerful tool for analysing your website.Don't miss the opportunity to gain the knowledge that will help you reach new heights in online marketing!Sign up for the course today!

Overview

Section 1: Google Tag Manager Basics
Lecture 1 Welcome video
Lecture 2 Getting started with Google Tag Manager: installation and configuration.
Lecture 3 Connect Google Analytics: track every visitor.
Lecture 4 Yandex.Metrica in GTM: expanding analytics.
Lecture 5 Data protection: setting CookieYes.
Section 2: Advanced techniques: making customised solutions
Lecture 6 Tracking forms: increase conversions.
Lecture 7 Analyse user behaviour: how deep do they scroll?
Lecture 8 Google Ads integration: track the effectiveness of your adverts.
Lecture 9 Personalisation: dynamic headlines in action.
Lecture 10 Save the settings: export and import the container.
Lecture 11 Extra. Server side-tracking with Stape: next level.
For digital professionals who want to gain a deeper understanding of web analytics and optimise their marketing campaigns.,Web developers and designers who want to implement robust tracking systems to measure their performance.,Business analysts who need to collect data to make strategic decisions.,Anyone who is interested in web analytics and wants to learn how to use Google Tag Manager to track user behaviour and optimise their websites.,No prior experience with Google Tag Manager is required. The course is designed to be accessible to learners of all levels, from beginners to intermediate users.


Homepage:

https://www.udemy.com/course/google-tag-manager-masterclass-2025/