What you'll learn

PPC Advertising: Gain hands-on experience with paid ads on Google and social media platforms, covering campaign setup, targeting, bidding, and budget management
Google Analytics 4 (GA4) Mastery: Analyze and interpret user data, set up key performance indicators (KPIs), and make data-driven marketing decisions with GA4.
Content Marketing Strategy: Learn to craft effective content strategies that engage audiences and drive conversions across various digital platforms.
Marketing Analytics & Reporting: Create detailed reports to showcase campaign performance, ROI, and actionable insights for continuous improvement.
Campaign Optimization: Learn to analyze campaign performance metrics, identify trends, and optimize ads and content for improved results.
SEO Fundamentals: Master the basics of Search Engine Optimization, including keyword research, on-page, off-page, and technical SEO, to boost organic search.
Email Marketing Essentials: Develop email campaigns that build customer relationships, drive engagement, and increase conversions with best practices in segment
Google Tag Manager (GTM) Setup and Usage: Explore GTM for efficient tracking, custom event creation, and conversion tracking without the need for coding.
Audience Targeting and Segmentation: Understand how to define, reach, and convert the right audiences using different targeting methods across channels.
Current Trends and Best Practices: Stay updated on the latest trends in digital marketing, including AI-driven tools, content formats, and algorithm updates.
Website Development Essentials: Gain insight into developing user-friendly, conversion-optimized websites, with introduction to basic web design & development.

Requirements

NO digital marketing experience is required!

Description

Hi Guys,Welcome to my Whole Digital Marketing Course: Paid Ads, SEO, GA4, GTM, Email Marketing, Content Marketing &? Website Development!In my course you will learn everything about Digital Marketing. I have created video lessons on every topic and feature of Digital Marketing. You will get to see the real practical implementation of how to create each and every campaign and how to use every feature of this product.This is the most detailed course on Digital Marketing you will ever find on the internet. I have created different sections based on different topics of Digital Marketing and in each section, I have gone in-depth into explaining the concept of each feature and how to practically implement it.This course will give you a 100% understanding of Digital Marketing and after going through this course you will be capable of applying these concepts in building your own online business or handling Digital Marketing of your clients. At such a low price, you're going to get 600 detailed video lessons, 57 assignments, 1 quiz & 2 practice tests. A complete access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course.On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!Complete Paid AdsTopics you will learn in this part:- Google Ads

Overview

- Keyword Research- Google Ads Formats- Google Ads Bidding Strategies- Google Display Network- Google Conversion Tracking- Google Ads Remarketing- Google Video Ads- Google Ads Certification- Facebook Marketing- Facebook Ads Basics- Facebook Ads Campaign Creation- Facebook Pixel Setup- Facebook Ads Bidding Strategies- Facebook Ads Custom Audiences- Facebook Ads Lead Gen Campaign- Facebook Ads Sales Campaign- Facebook Ads Certification- Microsoft Ads

Overview

- Introduction to Keywords- Microsoft Ads Formats +Â Extensions- Microsoft Ads Bidding Strategies- Microsoft Ads Audience Network- Microsoft Ads UETÂ Tag Setup- Microsoft Ads Remarketing- Microsoft Shopping Ads- Microsoft Ads Mobile App Campaign- Microsoft Ads Shared Library- Microsoft Ads Certification- LinkedIn Ads

Overview

- LinkedIn Ads Formats- LinkedIn Ads Bidding Strategies- LinkedIn Ads Audience Templates- LinkedIn Ads Conversion Tracking- LinkedIn Ads Retargeting- LinkedIn Ads Lead Gen Campaign- LinkedIn Ads Dynamic Ad Campaign - LinkedIn Ads Carousel Image Ad Campaign - LinkedIn Ads Conversation Ad Campaign- LinkedIn Ads Document Ad Campaign- LinkedIn Ads LinkedIn Video Ad Campaign- LinkedIn Ads Event Ad Campaign- LinkedIn Ads Direct Sponsored Content Single Image Ad Campaign- How to use Reports in LinkedIn Ads- LinkedIn Ads Billing Center- LinkedIn Ads Business Manager - LinkedIn Ads CertificationThe Ultimate SEO GuideTopics you will learn in this part:- SEO The Basics - What is SEO And why is it important?, Debunking SEO Myths, Onpage/Offpage SEO Introduction- Keyword Research - Understanding Keywords, Short Tail Vs Long Tail Keywords, Google Keyword Planner Tool, SEMRush - Keyword Research, Mozbar Extension, SEMRush - Competitor Keywords, Google Auto Suggest, Google Trends- Content Creation - Content In SEO, Different Content Generation Ideas, Content Length- Onpage SEO - What is Onpage SEO, Onpage SEOÂ Factors, Image ALTÂ Tag for SEO, Internal Linking- Offpage SEO - Backlinks, Anchor Text, Dofollow Vs Nofollow Links, Link Building Strategies- Technical SEOÂ - HTTPÂ Vs HTTPS, Google Search Console, Google Analytics, XMLÂ Sitemap, Duplicate Content, What is a 404 Page, What is a 301 Redirect, Keyword Cannibalization, Schema MarkUp - Speeding Up Your Wordpress Website - Test Website Speed, Web Hosting and Servers, Speeding Up Wordpress website strategies- User Experience - What is UX, User Metrics that affect SEOÂ Rankings- Negative SEOÂ - What is Negative SEO, Negative SEOÂ Tactics, How to protect website from Negative SEO- Google Algorithm Updates - Google Panda, Google Penguin, Google Hummingbird- Measure Your Progress - Keep track of Backlinks, Track Website Visits, Track traffic from different countries, What pages on your website are most popular- Leveling Up Your SEO Knowledge - Topical Relevancy, Tiered Link Building, Google AIÂ &Â Machine Learning- Manual SEOÂ Audits - What Is An SEOÂ Audit, SEOÂ Audit Tools, URLs +Â 404 Pages + Optimized URLs, Page Titles, Meta

Description

s, Heading Tags (H1 &Â H2s)- Competitor Research - Competitors- URLÂ Structure for SEO - Keywords in Domain, URLÂ Folder and Page Names Structures- Google Analytics for SEO - GA4 for SEO, Demo of GA4 +Â Custom Reports, How to Use Google Search Console and GA4 together- Google Search Console Tools - Tools to check Search Performance and Indexing- Finding &Â Removing Duplicate Content - Find Duplicate Content Pages, Get Rid of Bad Pages- How To Get .Edu Links From Universities- SEOÂ Backlink Strategies- Link Building and Boosting SEOÂ with Memes- Local Google SEOÂ and Google Map RankingThe Ultimate Google Analytics 4 Topics you will learn in this part:- What is Google Analytics and Why Is It Important?- How To Set Up A Google Analytics Account & Install the Tracking Code- How To Upgrade Your Existing Google Analytics Account to GA4 - Resource- How To Install The Tracking Code On Shopify Wix Etc. - Resource- How To Prevent Inflating Your Traffic Data- How To Access The Demo Content- Google Analytics Dashboard Walkthrough- How To Find Out How Much Traffic Your Website Gets- How To Find Out What Country Your Traffic Is Coming From- How To Find Out What Pages Are The Most Popular On Your Website- Learn Who Your Visitors Are - Demographics Reports- How To Find Out What Sources & Channels Send You The Highest Quality Traffic- Real Time Reports - How To Measure Marketing Performances Live- Analyzing DAU, WAU and MAU- Events and Conversions- How To Track Form Submissions- How To Track Results From Specific Marketing Activities- Browser's Language- Location Data- Browser's Conversion Rate- Device Category- Screen Resolution- Page Speed Insights- Mobile Operating System- Landing Pages- Paid Traffic And Landing Pages- Site Search Data- Lets Analyze Beginner Traffic Data- Where are Your Users Coming From- Demographics Of Your Target Audience- Devices and Technology of Your Visitors- Finding Useful Details About the User- Identifying Overlapping Segments Of Your Visitors- Page-Level Analysis of Your Website- Cohort Analysis - Granular Analysis- More Data on Business Goals- Business Goal Analysis With Monetization Reports- Revisiting the Monetization Reports- Customized Tabular Reports In GA4- Google Looker Studios Basics- Create a New Google Analytics 4 Account- Connect Google Analytics 4 to the Website- Create a New Google Tag Manager Account- Link The Website, Google Analytics 4 and Google Tag Manager- Acquisition Reports- Campaign Tracking- Campaign URL Builder- Engagement Reports- Retention Reports- GA4 Explore

Overview

- Exploration AnalysisComplete Google Tag Manager GuideTopics you will learn in this part:- What is Google Tag Manager and Why Do You Need it- Useful Chrome Plugins For Working With Google Tag Manager- Create a Google Tag Manager Account- The

Overview

of 5 Google Tag Manager Installation Methods- Setup Google Tag Manager on Wix- Setup Google Tag Manager on Wordpress- Setup Google Tag Manager on Shopify- Setup Google Tag Manager on Squarespace- Inject Google Tag Manager Container to any Website- GTM Interface

Overview

- Best Practices & Considerations- Naming Conventions- Google Analytics 4 Setup & Publishing The First Version- Google Ads Remarketing Setup- Testing & Debugging Before Publishing a New Version- Facebook Pixel Setup- Copy Tag and Export Container- Troubleshooting Problems You Might Encounter- Time Triggered Tags Part 1: Custom Facebook Events For Remarketing- Time Triggered Tags Part 2: Time on Site With Google Events- Scroll Distance Tracking Part 1: The Basic- Scroll Distance Tracking Part 2: Time Triggered- Click Tracking Part 1: Outbound Links- Conversion Tracking Part 1: Simple Google Ads Conversion Tracking- Trigger Types in Google Tag Manager- Built in Variables- User-Defined Variables- Implementing GA4 Event Tag with GTM- Creating a Specific Page Trigger- Storing Measurement ID in User-Defined Variable- Tracking Clicks & Sending to GA4- Adding Details about Clicks and Sending to GA4 Events- Track Button Clicks in GA4 via GTM- Capture jаvascript Errors with GTM and Send to GA4- Tracking if users are viewing a particular section, image, banner etc.- Introduction to Data Layer- Using Data Layer with GTM- Pulling Values from Data Layers- Dynamic Data Addition in Data Layer and using custom event in GTM- Custom HTML Tag - Executing HTML and jаvascript- Share Containers - Export and Import GTM ContainersEmail MarketingTopics you will learn in this part:- Why Email Marketing Is Important For Your & Your Business- Creating Your Free MailerLite Account- Knowing The MailerLite Interface- First Step: Identify Your Customer's Needs- What Are The Strategies For Building Your Email List?- What is a Lead Magnet and How It Will Help To Grow Subscriptions Exponentially- Types of Lead Magnets and How To Choose The Best One For You- Best Practices When Creating A Lead Magnet- EBook - How to Create an irresistable Lead Magnet- Video Series - How to Create an Irrresistable Lead Magnet- PDF or Report - How to Create an Irrresistable Lead Magnet- Subscriber Management

Overview

on MailerLite- Creating Groups on MailerLite- Using Segments on MailerLite- Importing or Exporting subscribers on MailerLite- Remove inactive subscribers on MailerLite- What is a Landing Page- Creating an Irresistable Landing Page To Attract More Clients- Creating Subscription Forms In MailerLite- Adding a subscription form to your website- Introduction to Email Automation- Planning Your Email Sequence Like a Pro- Creating An Email Sequence in MailerLite for new customers- Activating and Testing your email automation- Analyzing your Campaign Data.- Anti- SPAM Policy. Keeping Your account healthy.- What Is A/B Testing And Why Is It Important?- How to Plan Your A/B Test Campaign- How to Create An A/B Text In MailerLite Step By Step- What 14 studies say about the best day to send email- The style you'll use in your emails- 10 ways to ensure your emails are mobile friendly.- Personalizing Your Email Content- How to Get Support from MailerLiteContent Marketing with AITopics you will learn in this part:-Â Welcome to the Content Marketing Course- What is Content Marketing &Â Why is it Important?- A Brief

Overview

of Content Formats &Â Platforms- How Does a Content Marketing Funnel work?- What is Your Brand's Purpose?- How to Position Your Brand?- What is Your Unique Selling Proposition?- Choose Your Brand Personality- Who is Your Target Audience?- Understand Your Audience's Pain Points to Improve Your Content- Where Does Your Audience 'Live' Online?- Create Customer Personas and Create Content for Them- Create an Ideation System to Ramp up Your Content Creation- Content Marketing Case Study: Idea Brainstorm- Content Marketing Case Study: Idea Research- Ask Your Audience to Get Great Content Marketing Ideas- What Content Marketing Formats Are There?- Content Marketing Case Study: Audio- Content Marketing Case Study: Social Media- Repurposing Your Content to Save Time and Make Life Easier- Introduction to this Section | Content Marketing Course- Write Great Content | Tips for Improving Your Written Content Marketing- Make Great Video Content | Tips for Improving Your Video Content Marketing- Make Great Visual Content | Tips for Improving Your Visual Content Marketing- Make Great Audio Content | Tips for Improving Your Audio Content Marketing- Make Great Social Media Content | Tips for Improving Your Social Media Content Marketing- Create a Marketing Plan & Content Schedule- Where Should You Post Articles?- Where Should You Post Video Content?- Where Should You Post Audio Content?- Where Should You Post Visual Content?- Introduction to this Section | Content Marketing Course- Boost Social Media Engagement- Promote Content with Email- Promote Content by Word of Mouth- Promote Content with Traditional Marketing Techniques- Promote Content with Collaborations- Promote Content with Paid Advertising- Adjust and Improve Your Content Marketing- Introduction to the ChatGPT Section- How to Sign Up for ChatGPT and 5+ Tips to Get the Best ChatGPT Results- Find Keywords & Content Ideas with ChatGPT- Create Article, Video, Podcast Outlines with ChatGPT- Write an Entire Article with ChatGPT- Generate Catchy Titles & Headlines with ChatGPT- Come Up with Great Social Media Post Ideas with ChatGPT- Write Social Media Post Copy with ChatGPT (Instagram, Facebook, etc)- Create Engaging Polls & Quizzes with ChatGPT- Create Fun Facts, Inspirational Quotes and Jokes on any Topic with ChatGPT- Great Trending Youtube Video Ideas with ChatGPT- Write a Video Script with ChatGPT- Generate Youtube Video Tags with ChatGPT- Write a Youtube Video

Description

s with ChatGPT- Improve Your Closed Captions on Youtube with ChatGPT- Research Podcast Ideas & Come Up with a Catch Podcast Name with ChatGPT- Outline & Script Podcast Episodes with ChatGPT- Brainstorm Interview Questions & Find Potential Podcast Guests with ChatGPTWordPress: Create Stunning WordPress Websites for BusinessTopics you will learn in this part:- Using AI to create a professional website in minutes- Customizing Your Website with AI- What is a Domain?- Finding the perfect Domain Name- What is Web Hosting?- Signing for Web Hosting- Accessing the control panel- WordPress Installation- What are Themes?- Installing our Theme- Customizing our Theme- Creating Menus- Creating Posts- Creating PagesThank you so much for checking out my course. I look forward to seeing you in the course. So wait no more!Click on the 'Buy now' button and join my course today!! Also check out my other courses!!

Overview

Section 1: Google Ads

Overview

Lecture 1 Google Ads

Overview

, Where Google Ads Appear, Google Ads Account Setup.
Lecture 2 Google Ads Auction, Google Network, Ad Rank, Quality Score
Lecture 3 Google Ads Account Structure, Google Ads Metrics, Google Ads Account Navigation
Lecture 4 SEARCH CAMPAIGN CREATION
Section 2: Introduction to Keywords
Lecture 5 Keywords Research, Keyword Selection, Keyword Planner Tool
Lecture 6 Keyword Match Types
Lecture 7 Negative Keywords, Negative Keyword Lists
Lecture 8 Search Terms
Section 3: Introduction To Ads & Extensions
Lecture 9 Google Ads Formats

Overview

Lecture 10 Responsive Search Ad
Lecture 11 Dynamic Search Ad
Lecture 12 Responsive Display Ad
Lecture 13 Call Ad
Lecture 14 Google Ads Extensions

Overview

Lecture 15 Sitelink Extensions
Lecture 16 Call Extensions
Lecture 17 Callout Extensions
Lecture 18 Location Extensions
Lecture 19 Structured Snippet Extensions
Lecture 20 Price Extensions
Lecture 21 Promo Extensions
Lecture 22 Lead Form Extensions
Lecture 23 App Extensions
Lecture 24 Business Name & Logo
Lecture 25 Keyword Insertion
Lecture 26 Countdown
Lecture 27 Location Insertion
Section 4: Bidding Strategies
Lecture 28 Bidding Strategy

Overview

Lecture 29 Manual CPC
Lecture 30 Maximize Clicks
Lecture 31 Maximize Conversions
Lecture 32 Maximize Conversion Value
Lecture 33 Target Impression Share
Lecture 34 Target CPA
Lecture 35 Target ROAS
Lecture 36 Enhanced CPC
Lecture 37 CPM Bidding
Lecture 38 CPV Bidding
Section 5: Introduction to Display Network
Lecture 39 Display Network

Overview

Lecture 40 Display Targeting - Affinity
Lecture 41 Display Targeting - Demographics
Lecture 42 Display Targeting - Detailed Demographics
Lecture 43 Display Targeting - In-Market
Lecture 44 Display Targeting - Life Events
Lecture 45 Display Targeting - Topic
Lecture 46 Display Targeting - Placement
Lecture 47 Display Targeting - Keywords
Lecture 48 Display Targeting - Custom Audiences
Lecture 49 Display Targeting - Combined Audiences
Lecture 50 STANDARD DISPLAY CAMPAIGN CREATION
Section 6: Introduction to Conversion Tracking
Lecture 51 What is Conversion Tracking & How to setup Conversion Tracking
Lecture 52 Website Conversion Tracking
Lecture 53 App Conversion Tracking
Lecture 54 Phone Call Conversions
Lecture 55 Import - Google Analytics
Lecture 56 Measurement - Attribution
Section 7: Introduction to Remarketing
Lecture 57 Remarketing

Overview

Lecture 58 Audience Manager
Lecture 59 REMARKETING CAMPAIGN CREATION
Lecture 60 App Users
Lecture 61 Youtube Remarketing
Lecture 62 Customer List
Lecture 63 Custom Combinations
Lecture 64 Google Analytics
Lecture 65 Lead Form Segment
Section 8: Introduction to Video Ads
Lecture 66 YouTube

Overview

Lecture 67 YOUTUBE INSTREAM AD CAMPAIGN CREATION
Lecture 68 IN FEED AD CAMPAIGN CREATION
Lecture 69 BUMPER AD CAMPAIGN CREATION
Lecture 70 15 SEC NON-SKIPPABLE AD CAMPAIGN CREATION
Lecture 71 AD SEQUENCE CAMPAIGN CREATION
Lecture 72 TARGET FREQUENCY CAMPAIGN CREATION
Lecture 73 AUDIO ADS CAMPAIGN CREATION
Section 9: Introduction to Shopping Ads
Lecture 74 Shopping Ads

Overview

, Google Merchant Center Account
Lecture 75 Google For Retail Account Creation
Lecture 76 SHOPPING ADS CAMPAIGN CREATION
Section 10: Introduction to Performance Max
Lecture 77 Performance Max Campaign Creation
Section 11: Introduction Mobile App Campaign, Smart Campaign, Demand Gen Campaign
Lecture 78 UNIVERSAL APP CAMPAIGN CREATION
Lecture 79 SMART CAMPAIGN CREATION
Lecture 80 DEMAND GEN CAMPAIGN CREATION
Section 12: Introduction to Reports
Lecture 81 Predefined Reports, Saved Reports, Dashboards
Section 13: Introduction to Shared Library
Lecture 82 Audience Manager
Lecture 83 Location Groups
Lecture 84 Exclusion Lists
Lecture 85 Asset Library
Lecture 86 Brand Lists
Section 14: Introduction to Bulk Actions
Lecture 87 Automated Rules
Lecture 88 Scripts
Lecture 89 Solutions
Section 15: Budgets & Bidding
Lecture 90 Shared Budgets
Lecture 91 Bid Strategies
Lecture 92 Adjustments
Section 16: Introduction to Planning
Lecture 93 Keyword Planner Tool
Lecture 94 Performance Planner
Lecture 95 Reach Planner
Lecture 96 App Advertising Hub
Section 17: Introduction to More Tools
Lecture 97 Google Tag
Lecture 98 Content Suitability
Lecture 99 Business Data - Ad Customizers
Lecture 100 Business Data - Page Feed
Lecture 101 Business Data - Dynamic Ad Feed
Lecture 102 Business Data - Hotel Properties Feed
Lecture 103 Policy Manager, Access & Security, Linked Accounts, Preferences
Lecture 104 Ad Preview And Diagnosis Tool
Section 18: Google Ads with Google Gemini AI
Lecture 105 Google Ads with Google Gemini AI
Section 19: Drafts & Experiments
Lecture 106 Drafts & Experiments
Section 20: Introduction to Billing
Lecture 107 Summary, Documents, Transactions, Settings, Promotions
Section 21: Introduction to Google Ads Editor
Lecture 108 Google Ads Editor - Practical Implementation
Section 22: Introduction to Manager Accounts
Lecture 109 Manager Accounts/My Client Center

Overview

Section 23: Google Ads Online Resources
Lecture 110 Google Ads HelpCenter, Policy HelpCenter, Google Ads Blog, Search Engine Land
Section 24: Google Ads Certifications
Lecture 111 Google Ads Skillshop Certification
Section 25: Google Ads Assignment
Section 26: Facebook Marketing
Lecture 112 Facebook Marketing - What we will cover
Lecture 113 Why to Use Facebook To Market Your Business
Lecture 114 How to Create A Facebook Page
Lecture 115 How to Create A Facebook Profile Image
Lecture 116 How to Design A Facebook Cover Image
Lecture 117 How to Update Your Pages Info And Preferences
Lecture 118 How to Post About On Your Facebook Page
Lecture 119 How to Promote Your Page And Get Likes & Engagement
Lecture 120 What is The Difference Between Likes and Followers
Section 27: Introduction to the Community
Lecture 121 What is an Online Community?
Lecture 122 Why Should You Start an Online Community?
Lecture 123 Recommend Tools and Apps for Creating an Online Community
Lecture 124 How to Grow Your Online Community
Lecture 125 How to Create More Engagement in Your Community
Lecture 126 Quick Tips for Increasing Engagement
Lecture 127 Best Types of Posts to share in Your Community
Lecture 128 Make Consistent Posting Easier
Lecture 129 Content Tools & Apps I Use to Create and Automate Posts
Lecture 130 Make Your Posts Count More and Increase Engagement
Lecture 131 Use Analytics to Grow Your Community
Section 28: Facebook Ads Basics
Lecture 132 Facebook Ads Basics - What We will Cover
Lecture 133 How Powerful Are Facebook Ads?
Lecture 134 How Do Facebook Ads Work - The Auction
Lecture 135 Facebook Ad Structure
Lecture 136 How To Set Up Your Facebook Ads Account
Lecture 137 Facebook Ads Metrics
Lecture 138 Facebook Ads - Account Navigation
Section 29: Facebook Ads Campaign Creation
Lecture 139 Ad Creation - What We will Cover
Lecture 140 Create Your First Ad - Campaign Objectives
Lecture 141 Budget & Schedule
Lecture 142 Advantage Campaign Budget
Lecture 143 Audience Targeting - Location, Age & Gender
Lecture 144 Detailed Targeting - Demographics
Lecture 145 Detailed Targeting - Interest
Lecture 146 Detailed Targeting - Behaviours and Connections
Lecture 147 Placements + Optimisation and Delivery
Lecture 148 Creating Your Facebook Ad Creative
Lecture 149 How To Set Up A Simple A/B Split Test
Section 30: Facebook Pixel Setup
Lecture 150 Facebook Pixel
Lecture 151 Conversions API in Meta
Lecture 152 Meta Pixel + Shopify
Section 31: Facebook Ads Bidding
Lecture 153 Facebook Ads Bidding Strategy
Section 32: Custom Audiences
Lecture 154 Custom Audiences - Website Visitors
Lecture 155 Custom Audiences - Customer/Email List
Lecture 156 Custom Audiences - Facebook Page
Lecture 157 Custom Audiences - Lookalike Audiences
Section 33: Facebook Ads Video Campaign
Lecture 158 Why to Use Video In Facebook Ads
Lecture 159 Create Facebook Video Ad Campaign
Section 34: How To Create Lead Gen Campaign
Lecture 160 How To Create Lead Gen Campaign
Section 35: Facebook Ads App Campaign
Lecture 161 Facebook Ads App Campaign Creation
Section 36: Facebook Ads Brand Campaign
Lecture 162 Brand Awareness Campaign
Section 37: Facebook Ads Traffic Campaign
Lecture 163 Website Traffic Campaign
Section 38: Facebook Ads Sales Campaign
Lecture 164 Online Sales Campaign
Section 39: Facebook Ads Strategy
Lecture 165 Facebook Ads Strategy - 1
Lecture 166 Facebook Ads Strategy - 2
Lecture 167 Facebook Ads Strategy - 3
Section 40: Facebook Business Manager
Lecture 168 Meta Business Suite
Section 41: Facebook Ads Policies
Lecture 169 Facebook Ad Policies
Lecture 170 Banned Ads/Accounts
Section 42: Facebook Ads Tailored Campaigns
Lecture 171 Tailored Web Traffic Campaign
Lecture 172 Tailored Leads Campaign
Section 43: Facebook Ads for E-Commerce
Lecture 173 Commerce Manager
Section 44: Facebook Ads Tools
Lecture 174 Facebook Ads Automated Rules
Lecture 175 Facebook Ads Experiments
Lecture 176 Facebook Ads Placements
Lecture 177 Facebook Ads Media Library
Section 45: Meta Ads With AI
Lecture 178 Meta Ads With AI
Section 46: Reports
Lecture 179 Facebook Ads Reports
Section 47: Facebook Ads Billing
Lecture 180 Facebook Ads Billing
Section 48: Certification
Lecture 181 Facebook Ads Certification
Section 49: Facebook Ads Quiz
Section 50: Facebook Ads Assignment
Section 51: Microsoft Ads

Overview

Lecture 182 Microsoft Ads

Overview

, Where Microsoft Ads Appear, Microsoft Ads Account Setup
Lecture 183 Microsoft Ads Account Structure, Microsoft Ads Metrics, Account Navigation
Lecture 184 SEARCH CAMPAIGN CREATION
Section 52: Introduction to Keywords
Lecture 185 Keywords Research, Keyword Selection, Keyword Planner Tool
Lecture 186 Keyword Match Types
Lecture 187 Negative Keywords, Negative Keyword Lists
Lecture 188 Search Terms
Section 53: Introduction to Ads & Extensions
Lecture 189 Microsoft Ads Formats

Overview

Lecture 190 RSA
Lecture 191 App Install Ad
Lecture 192 Multimedia Ad
Lecture 193 Microsoft Ads Extensions

Overview

Lecture 194 Action Extensions
Lecture 195 App Extensions
Lecture 196 Call Extensions
Lecture 197 Callout Extensions
Lecture 198 Filter Link Extensions
Lecture 199 Image Extensions
Lecture 200 Location Extensions
Lecture 201 Price Extensions
Lecture 202 Promotion Extensions
Lecture 203 Review Extensions
Lecture 204 Sitelink Extensions
Lecture 205 Structured Snippet Extensions
Lecture 206 Video Extensions
Section 54: Introduction to Bidding
Lecture 207 Bidding Strategies
Lecture 208 Maximize Clicks
Lecture 209 Maximize Conversions
Lecture 210 Target Impression Share
Lecture 211 Target CPA
Lecture 212 Target ROAS
Lecture 213 Enhanced CPC
Section 55: Introduction to Microsoft Audience Network
Lecture 214 Audience Network

Overview

Lecture 215 Audience Segments - In-Market
Lecture 216 Audience Segments - Remarketing Lists
Lecture 217 Audience Segments - Combined Lists
Section 56: UET and Conversion Tracking
Lecture 218 Conversion Tracking

Overview

Lecture 219 How to Setup UET Tag
Lecture 220 Offline Conversions
Section 57: Introduction to Remarketing
Lecture 221 Remarketing

Overview

Lecture 222 REMARKETING CAMPAIGN CREATION - Practical
Lecture 223 Audience Segments - Dynamic Remarketing Lists
Section 58: Introduction to Shopping Ads
Lecture 224 Shopping Ads

Overview

, Microsoft Merchant Center Store
Lecture 225 Setting up Microsoft Merchant Center Feed - Practical
Section 59: Introduction to Mobile App Campaign
Lecture 226 Mobile App Campaign Creation - Practical
Section 60: Introduction to Reports
Lecture 227 Dimensions, Reports, Saved Custom Reports - Practical
Section 61: Introduction to Shared Library
Lecture 228 Business Location Feed
Lecture 229 Performance Targets
Lecture 230 Website Exclusion Lists - Practical
Lecture 231 Shared Budgets - Practical
Lecture 232 Portfolio Bid Strategies
Lecture 233 Labels
Lecture 234 Seasonality Adjustment
Lecture 235 Microsoft Store Ads
Section 62: Bulk Actions & Apps
Lecture 236 Automated Rules
Lecture 237 Microsoft Advertising Editor
Section 63: Introduction to Planning
Lecture 238 Ad Preview & Diagnostic - Practical
Section 64: Introduction to Import
Lecture 239 Import from Google Ads, Import from file, Import Schedule & History
Section 65: Experiments
Lecture 240 Experiment Campaign Creation
Section 66: Introduction to Billing
Lecture 241 Billing Summary, Transactions, Payment Methods, Insertion Orders, Billing Settin
Section 67: Agency Management
Lecture 242 Manage clients as an agency on Microsoft Advertising
Section 68: Microsoft Ads Resources
Lecture 243 Microsoft Advertising Help Center, Microsoft Ads Policies, Microsoft Advertising
Section 69: Microsoft Ads Certifications
Lecture 244 Microsoft Advertising Certified Professional - Practical
Section 70: Microsoft Ads Practice Test
Section 71: LinkedIn Ads

Overview

Lecture 245 LinkedIn Ads

Overview

, How LinkedIn Ads Work, LinkedIn Ads Account Setup.
Lecture 246 Linkedin Ads Auction, Bid Price & Relevancy Score
Lecture 247 LinkedIn Ads Account Structure, LinkedIn Ads Metrics, LinkedIn Ads Account Navig
Lecture 248 Website Visits Campaign Creation
Section 72: Ad Formats
Lecture 249 Single Image Ad
Lecture 250 Carousal Image Ad
Lecture 251 Video Ad
Lecture 252 Text Ad
Lecture 253 Spotlight Ad
Lecture 254 Document Ad
Lecture 255 Conversation Ad
Lecture 256 Event Ad
Lecture 257 Follower Ad
Lecture 258 Job Ad
Section 73: Bidding Strategy
Lecture 259 Bidding Strategy
Section 74: LinkedIn Audience Templates
Lecture 260 Audiences

Overview

Lecture 261 Locations
Lecture 262 Audience Attributes
Lecture 263 Matched Audiences
Section 75: Conversion Tracking
Lecture 264 What is Conversion Tracking & How to setup Conversion Tracking
Lecture 265 Sitewide Insight Tag Page Load conversion
Lecture 266 Event specific Insight Tag conversion
Lecture 267 Event specific pixel conversion
Section 76: Retargeting
Lecture 268 Retargeting

Overview

Lecture 269 Retargeting Campaign Creation
Section 77: Lead Gen
Lecture 270 LinkedIn Lead Generation Ad Campaigns
Lecture 271 View and download leads, metrics, and analytics for Lead Gen Form campaigns
Section 78: Dynamic Ad
Lecture 272 LinkedIn Dynamic Ad Campaign Creation
Section 79: Carousal Image Ad
Lecture 273 LinkedIn Carousel Image Ad Campaign
Section 80: Conversation Ad
Lecture 274 Conversation Ad Campaign
Section 81: Message Ad
Lecture 275 LinkedIn Message Ad Campaign
Section 82: Document Ad
Lecture 276 Document Ad Campaign
Section 83: Video Ad
Lecture 277 LinkedIn Video Ad Campaign
Section 84: Event Ad
Lecture 278 LinkedIn Event Ad Campaign
Section 85: Direct Sponsored Content
Lecture 279 LinkedIn Direct Sponsored Content Single Image Ad Campaign
Section 86: Reports
Lecture 280 How to use Reports in LinkedIn
Section 87: Billing
Lecture 281 Billing Center
Section 88: Business Manager
Lecture 282 Business Manager

Overview

Section 89: Certification
Lecture 283 LinkedIn Ads Certification
Section 90: SEO Introduction
Lecture 284 Welcome Video
Section 91: SEO The Basics
Lecture 285 What is SEO And why is it important?
Lecture 286 Debunking SEO Myths
Lecture 287 2 elements that make up an SEO Campaign - Onpage/Offpage SEO
Section 92: Create Your Site
Lecture 288 Need For A Website
Lecture 289 Technical Terms
Lecture 290 Basic

Requirements

Lecture 291 Essential Pages Needed
Section 93: Keyword Research
Lecture 292 What is a Keyword + Understanding The Intent Behind It
Lecture 293 Short Tail Vs Long Tail Keywords
Lecture 294 How to access the Google Keyword Planner tool
Lecture 295 How to find out what keywords your website already appears for - SEMRush
Lecture 296 How to determine keyword difficulty - Mozbar
Lecture 297 How to find all the keywords your competitors rank for - SEMRush
Lecture 298 How to use Google Auto Suggest to come up with keyword ideas + Keywordtools.io
Lecture 299 The of keeping your keywords organized - Remove irrelevant, duplicate
Lecture 300 How to validate your keywords using Google Trends
Section 94: Content Creation
Lecture 301 Importance of Content in SEO
Lecture 302 Content Generation Ideas - Review The Competition
Lecture 303 Content Generation Ideas - SEMRush
Lecture 304 Content Generation Ideas - Industry Related Blogs
Lecture 305 What to Avoid When Creating Content
Lecture 306 Importance of Fresh Content in SEO
Lecture 307 How long should your content be?
Section 95: Onpage SEO
Lecture 308 What is Onpage SEO?
Lecture 309 The 3 Kings Every Website Has
Lecture 310 Optimizing For The First King
Lecture 311 Optimizing For The Second King
Lecture 312 Optimizing For The Third King
Lecture 313 Image ALT Tag For SEO
Lecture 314 What is Internal Linking + How To Add Internal Links On Your Website
Section 96: Offpage SEO
Lecture 315 What is a Backlink and Why are they important
Lecture 316 What is Anchor Text & Why Does it play a crucial role in Link Building
Lecture 317 What Anchor types does your website need?
Lecture 318 What pages should you build backlinks to?
Lecture 319 Dofollow VS Nofolllow links + Real-Time Walk Through Showing
Lecture 320 How To find Out What Backlinks Your Website Already Has
Lecture 321 How to Determine What makes a good Backlink
Lecture 322 A Theoritical Framework on Backlinks
Lecture 323 Link Building Strategy 1 - Guest Posting
Lecture 324 Link Building Strategy 2 - Steal Your Competitors Backlinks
Lecture 325 Link Building Strategy 3 - Forums
Lecture 326 Link Building Strategy 4 - Resource Pages
Lecture 327 Link Building Strategy 5 - Broken Links
Lecture 328 Link Building Strategy 6 - Skyscraper Technique
Lecture 329 Link Building Strategy 7 - Reverse Image Search
Lecture 330 Link Building Strategy 8 - Relevant Blog commenting
Lecture 331 Link Building Strategy 9 - Social Profiles
Section 97: Technical SEO
Lecture 332 HTTP Vs HTTPS
Lecture 333 How To Setup Google Search Console
Lecture 334 How To Set Up A Google Analytics Account & Install The Code
Lecture 335 What Is Duplicate Content & How To Check Your Website For It
Lecture 336 What Is A 404 Page And How To Find Them On Your Website
Section 98: Speeding Up Your Wordpress Website
Lecture 337 The Correlation Between Site Speed And Rankings
Lecture 338 How To Test Your Websites Page Speed
Lecture 339 Web Hosting And Servers
Lecture 340 How to Speed Up Your Wordpress Website
Section 99: User Experience
Lecture 341 What Is User Experience (UX) & How To Improve Your Website's US
Lecture 342 User Metrics That Can Affect Your Rankings - Organic CTR - Part 1
Lecture 343 User Metrics That Can Affect Your Rankings - Dwell Time - Part 2
Lecture 344 User Metrics That Can Affect Your Rankings - Bounce Rate - Part 3
Lecture 345 What Is Negative SEO And How To Identify It
Section 100: Google Algorithms To Be Aware Of
Lecture 346 Google Panda
Lecture 347 Google Penguin
Lecture 348 Google Hummingbird
Section 101: Measuring Your Progress
Lecture 349 How To Keep Track Of All Your Backlinks
Lecture 350 How Long Does It Take To See Results
Lecture 351 The 3 Biggest Culprits That Prevent Your Website From Ranking
Lecture 352 How To Find Out How Much Traffic Your Website Gets
Lecture 353 How To Find Out What Country Your Traffic Is Coming From
Lecture 354 How To Find Out What Pages Are The Most Popular On Your Website
Lecture 355 Events And Conversions
Section 102: Levelling Up Your SEO Knowledge
Lecture 356 Topical Relevancy
Lecture 357 Tiered Link Building
Lecture 358 Google AI & Machine Learning
Section 103: Introduction To Manual SEO Audits
Lecture 359 What Is an SEO Audit + How Google Works
Lecture 360 What Tools Can You Use For An SEO Audit?
Lecture 361 Crawling Your Website - An

Overview

Lecture 362 URLs + 404 Pages + Optimized URLs
Lecture 363 Page Titles
Lecture 364 Meta

Description

s
Lecture 365 Heading Tags (H1 & H2s)
Section 104: Competitor Research
Lecture 366 Competitors
Section 105: URL Structure for SEO
Lecture 367 Do Keywords In Domain Or Exact Match Domains Matter?
Lecture 368 URL Folder And Page Names Structures for SEO
Section 106: Google Analytics for SEO and Website Usability
Lecture 369 Google Analytics 4 for SEO
Lecture 370 Diving A Little Deeper Into Google Analytics 4
Lecture 371 Demo Of Google Analytics For A Google Website and Custom Reports
Lecture 372 How To Use The Google Search Console and Google Analytics Together
Section 107: Google Search Console SEO Tools To Check Search Performance And Indexing
Lecture 373 Disclaimer: In Case You Don't Have A Website Yet
Lecture 374 Setting Up Your Google Search Console for SEO
Lecture 375 Google Crawler, Google Indexing And Creating Your Sitemap.xml for SEO
Lecture 376 Submitting New URLs and Checking For Page Status And Indexing For SEO
Lecture 377 What If Your Page Doesn't Get Indexed By Google
Lecture 378 Where Your Pages Are Ranking And Page/Query Performance In SEO
Lecture 379 User Experience Section Of Google Search Console
Lecture 380 Google Core Web Vitals For SEO
Lecture 381 Google Search Console Exercise
Lecture 382 Google Search Console Exercise - Answer
Section 108: Finding And Removing Duplicate Content and Thin Content To Help Your SEO
Lecture 383 Ways Of Dealing With Thin or Bad Content and Whats Really Duplicate
Lecture 384 Finding Pages to Improve or Delete By Using The Google Search Console
Lecture 385 Identifying And Getting Rid of Bad Pages
Lecture 386 Ways To Find Duplicate Content
Lecture 387 Finding Duplicate Content Within Your Pages
Section 109: How To Get .edu links From Authoritative Univerisities To Boost SEO
Lecture 388 Introduction to .edu link, And Which Are Good and Bad
Lecture 389 How To Get Edu Links With Internships
Lecture 390 How To Get Edu Links With Scholarship
Lecture 391 Edu Link Exercise
Lecture 392 Edu Link Exercise - Answer
Section 110: Other SEO Backlink Strategies
Lecture 393 Linkable Asset For SEO To Make Your Link Building Easier
Lecture 394 Link-Begging Script Example You Can Use To Get Links For SEO
Lecture 395 How To Get Backlinks for SEO From Events
Lecture 396 How To Use Events To Build Links
Lecture 397 RadioGuestList For Link Building
Lecture 398 HARO For Link Building And Publicity
Lecture 399 LinkBuilding Exercise
Lecture 400 LinkBuilding Exercise - Answer
Section 111: Link Building And Boosting SEO With Memes
Lecture 401 Introduction to Link Building With Memes
Lecture 402 How To Begin Finding Viral Memes To Post On Your Social Media
Lecture 403 How To Create Your Own Image Memes In Minutes And For Free
Lecture 404 How To Create Your Own Gifs To Go Viral
Section 112: Local Google SEO and Google Map Ranking
Lecture 405 Introduction To Local SEO for Inbound Marketing
Lecture 406 Anatomy Of a Local SEO Search Result To See If As Google Or As An SEO Marketer
Lecture 407 How To Get On The Google Map SEO search results
Lecture 408 Ranking For Local SEO Searches Through Local Business Listing Directories
Lecture 409 Last Words On Local SEO and Doing Local SEO Anywhere Else In The World
Section 113: Practice Tests
Section 114: The SEO Assignment
Section 115: Introduction to Email Marketing
Lecture 410 Why Email Marketing Is Important For Your & Your Business
Section 116: Email Marketing: First Steps
Lecture 411 Creating Your Free MailerLite Account
Lecture 412 Knowing The MailerLite Interface
Section 117: Strategies To build An Email List From Scratch
Lecture 413 First Step: Identify Your Customer's Needs
Lecture 414 What Are The Strategies For Building Your Email List?
Section 118: Creating A Lead Magnet That Attracts Thousands Of Clients
Lecture 415 What is a Lead Magnet and How It Will Help To Grow Subscriptions Exponentially
Lecture 416 Types of Lead Magnets and How To Choose The Best One For You
Lecture 417 Best Practices When Creating A Lead Magnet
Lecture 418 EBook - How to Create an irresistable Lead Magnet
Lecture 419 Video Series - How to Create an Irrresistable Lead Magnet
Lecture 420 PDF or Report - How to Create an Irrresistable Lead Magnet
Section 119: Subscriber Management on MailerLite
Lecture 421 Subscriber Management

Overview

on MailerLite
Lecture 422 Creating Groups on MailerLite
Lecture 423 Using Segments on MailerLite
Lecture 424 Importing or Exporting subscribers on MailerLite
Lecture 425 Remove inactive subscribers on MailerLite
Section 120: Landing Pages: Creating A Landing Page that Converts
Lecture 426 What is a Landing Page
Lecture 427 Creating an Irresistable Landing Page To Attract More Clients
Section 121: Subscription Forms: Capturing Visitors From Your Website
Lecture 428 Creating Subscription Forms In MailerLite
Lecture 429 Adding a subscription form to your website
Section 122: Email Automation in MailerLite
Lecture 430 Introduction to Email Automation
Lecture 431 Planning Your Email Sequence Like a Pro
Lecture 432 Creating An Email Sequence in MailerLite for new customers
Lecture 433 Activating and Testing your email automation
Section 123: Campaign Statistics: Using the data to grow
Lecture 434 Analyzing your Campaign Data.
Lecture 435 Anti- SPAM Policy. Keeping Your account healthy.
Section 124: How to A/B Test your Email Campaigns
Lecture 436 What Is A/B Testing And Why Is It Important?
Lecture 437 How to Plan Your A/B Test Campaign
Lecture 438 How to Create An A/B Text In MailerLite Step By Step
Section 125: What is the Best Day and Time To Send Your Emails?
Lecture 439 What 14 studies say about the best day to send email
Section 126: Deciding the Format & Style Of Your Emails
Lecture 440 The style you'll use in your emails
Lecture 441 10 ways to ensure your emails are mobile friendly.
Lecture 442 Personanlizing Your Email Content
Section 127: Support from MailerLite
Lecture 443 How to Get Support from MailerLite
Section 128: Introduction to Google Analytics 4
Lecture 444 Welcome Video
Section 129: The Basics + Set Up
Lecture 445 What is Google Analytics and Why Is It Important?
Lecture 446 How To Set Up A Google Analytics Account & Install the Tracking Code
Lecture 447 How To Prevent Inflating Your Traffic Data
Lecture 448 How To Access The Demo Content
Lecture 449 Google Analytics Dashboard Walkthrough
Section 130: Analyzing The Data
Lecture 450 How To Find Out How Much Traffic Your Website Gets
Lecture 451 How To Find Out What Country Your Traffic Is Coming From
Lecture 452 How To Find Out What Pages Are The Most Popular On Your Website
Lecture 453 Learn Who Your Visitors Are - Demographics Reports
Lecture 454 How To Find Out What Sources & Channels Send You The Highest Quality Traffic
Lecture 455 Real Time Reports - How To Measure Marketing Performances Live
Lecture 456 Analyzing DAU, WAU and MAU
Section 131: Goal Setting & Tracking
Lecture 457 Events and Conversions
Lecture 458 How To Track Form Submissions
Lecture 459 How To Track Results From Specific Marketing Activities
Section 132: Google Analytics 4 - Practical Tips
Lecture 460 Browser's Language
Lecture 461 Location Data
Lecture 462 Browser's Conversion Rate
Lecture 463 Device Category
Lecture 464 Screen Resolution
Lecture 465 Page Speed Insights
Lecture 466 Mobile Operating System
Lecture 467 Landing Pages
Lecture 468 Paid Traffic And Landing Pages
Lecture 469 Site Search Data
Section 133: Analysis: Traffic Volume
Lecture 470 Lets Analyze Beginner Traffic Data
Lecture 471 Where are Your Users Coming From
Section 134: Analysis: Traffic Relevance
Lecture 472 Demographics Of Your Target Audience
Lecture 473 Devices and Technology of Your Visitors
Lecture 474 Finding Useful Details About the User
Lecture 475 Identifying Overlapping Segments Of Your Visitors
Section 135: Analysis: How Google Analytics 4 Works
Lecture 476 How Google Analytics 4 Works
Lecture 477 Page-Level Analysis of Your Website
Lecture 478 Cohort Analysis - Granular Analysis
Lecture 479 More Data on Business Goals
Lecture 480 Business Goal Analysis With Monetization Reports
Lecture 481 Revisitng the Monetization Reports
Section 136: Customization: Custom Reports & Data Studio Introduction
Lecture 482 Customized Tabular Reports In GA4
Lecture 483 Google Looker Studios Basics
Section 137: Implementation: Google Analytics 4 with Tag Manager
and more......
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