What you'll learn

How to set up a Facebook ads account step-by-step.
The basics of how Facebook ads work to reach the right audience.
How to create effective ad campaigns with Facebook ads.
How to choose the right objectives for Facebook ads.
Understanding the Facebook ads algorithm for better performance.
How to create a budget and schedule for your Facebook ads.
How to write ad copy that works for Facebook ads.
The best way to design visuals for Facebook ads.
How to test different versions of Facebook ads.
How to target the right audience with Facebook ads.
How to analyze results from Facebook ads campaigns.
How to run retargeting campaigns with Facebook ads.
The best strategies for Instagram and Facebook ads combined.
How to fix common mistakes in Facebook ads campaigns.
How to scale Facebook ads without losing results.
Tips for using video content in Facebook ads.
How to use Facebook ads for e-commerce businesses.
The role of call-to-actions in Facebook ads.
How to set up custom audiences for Facebook ads.
How to get certified and apply your Facebook ads skills to jobs.

Requirements

Internet connection
Willingness to learn and focus

Description

Start Your Facebook Ads Journey with This Beginner-Friendly Course!Are you ready to unlock the potential of Facebook advertising and take your social media marketing skills to the next level? Whether you're a complete beginner or someone looking to build a strong foundation in Facebook ads, this course is your gateway to mastering one of the most in-demand marketing skills of the decade.If Facebook ads seem confusing, overwhelming, or you're unsure where to even begin, don't worry. This course was designed just for you.Over the past 9+ years, I've worked with global brands like Coca-Cola, New Balance, Starbucks, and Tupperware, managing campaigns that delivered incredible results. Now, I'm here to teach you everything I've learned and simplify Facebook advertising into easy, actionable steps.Why Should You Choose This Course?Unlike other courses, this one is designed to make learning Facebook ads straightforward and stress-free. With over 7 hours of high-quality video tutorials, step-by-step walkthroughs, and real-world case studies, you'll gain practical knowledge that you can immediately apply.Here's what sets this course apart:Comprehensive LearningBeginner-Friendly Explanations: I break down complex Facebook ad concepts into simple, easy-to-understand lessons. No jargon, no confusion—just clear and concise guidance.Hands-On Training: Watch as I walk you through Facebook Ads Manager, teaching you how to create effective ad campaigns from scratch.Real Case Studies: See real-life examples of campaigns I've managed, including strategies that delivered exceptional ROI for top brands.Interactive Content: Test your knowledge with quizzes and download handy PDFs filled with actionable tips and resources.Certificate of Completion: Boost your resume and showcase your new skills to potential employers or clients.By the time you complete this course, you won't just understand Facebook ads—you'll have the confidence to create campaigns that deliver real results.What You'll Learn in This CourseThis course covers everything you need to know about getting started with Facebook ads:How Facebook Ads WorkUnderstand the algorithms and mechanics behind Facebook ads, so you can create campaigns that work with the platform, not against it.Mastering Meta Ads ToolsLearn to navigate the Facebook Ads Manager, use audience targeting, and measure performance to make data-driven decisions.Creating High-Impact CampaignsFrom choosing eye-catching visuals to writing compelling ad copy, you'll learn how to craft campaigns that grab attention and convert leads into customers.Running Ads on Instagram and Facebook TogetherDiscover how to optimize ads for both platforms and reach a larger audience seamlessly.Scaling Your Ads EffectivelyLearn strategies to increase your ad budget while maintaining performance, ensuring your campaigns continue to grow profitably.Retargeting StrategiesUnderstand how to bring back people who've shown interest in your product or service but didn't convert the first time.Social Media Marketing BasicsGet a solid foundation in social media marketing and how Facebook ads fit into the bigger picture.Avoiding Common MistakesLearn from my experience to avoid the most common pitfalls beginners face in Facebook advertising.Who Should Take This Course?This course is perfect for anyone looking to grow their skills or business with Facebook advertising:Beginners: If you've never run a Facebook ad before, this course will give you the confidence and skills to get started.Aspiring Marketers: Build the expertise needed to land a job as a social media marketer or Facebook ad specialist.Small Business Owners: Learn how to promote your business on Facebook and Instagram to attract new customers and grow your revenue.Freelancers and Agencies: Add Facebook advertising to your list of services and start earning more by helping clients achieve their goals.Why Learn Facebook Ads Now?Facebook and Instagram are among the most powerful advertising platforms in the world, with billions of users actively engaging every day. Businesses are constantly looking for skilled advertisers who can help them grow—and they're willing to pay top dollar for these services.By enrolling in this course, you'll gain the skills businesses need today. Whether you want to start a new career, grow your own business, or simply expand your knowledge, this course will open up endless opportunities.Learn From a Facebook Ads ExpertHi, I'm Jim, and I've spent the last 9 years managing over $200 million in Facebook ad spend. My work has helped brands like Candela, Frasers Property, and Trak Racer scale their businesses to new heights.I've trained over 50,000 students worldwide, many of whom are now successful Facebook advertisers. My mission is to make Facebook advertising accessible and achievable for everyone, regardless of your starting point.What Students Are Saying"I knew nothing about Facebook ads before this course, but now I'm confident enough to run campaigns on my own. The lessons are clear, easy to follow, and packed with useful examples." – Sarah T."This course helped me land my first freelance client. The certificate of completion was a game-changer!" – Emily W."The real-life examples and step-by-step tutorials made all the difference. I'm finally seeing results with my campaigns!" – Mark L.Lifetime Access + Free UpdatesWhen you enroll, you'll get lifetime access to the course, including all future updates. As Facebook ads evolve, so will this course, ensuring you stay up-to-date with the latest strategies and tools.You'll also become part of a supportive community of learners who are on the same journey, sharing tips, experiences, and success stories.Take the First Step Towards a Rewarding Career in Digital MarketingFacebook ads are one of the most effective tools for growing a business, and now is the perfect time to learn this in-demand skill. Whether you're just starting out or looking to take your skills to the next level, this course will give you everything you need to succeed.Don't wait to start your Facebook Ads journey. Click the button below to enroll and begin your transformation today!My Goal Is Your SuccessNo matter where you're starting from, I'm here to guide you every step of the way. Let's unlock the power of Facebook advertising together.Enroll now and take the first step towards a successful career in digital marketing!

Overview

Section 1: Welcome to Facebook Ads For Beginners
Lecture 1 Welcome to Facebook Ads For Beginners
Section 2: Getting Started with Facebook Ads
Lecture 2 What are Facebook Ads, and why use them?
Lecture 3 Key benefits of Facebook advertising for businesses.
Section 3: Setting Up Your Account
Lecture 4 Creating a Meta Business Account
Lecture 5 Creating a Facebook Page
Lecture 6 Creating to Your Facebook Ad Account
Section 4: Tracking Your Facebook Ads Success
Lecture 7 Facebook Ads Dataset (Old Pixel)
Lecture 8 Facebook Ads Dataset Setup For Lead Generation
Section 5: Understanding Campaign Structure and Metrics.
Lecture 9 Important Facebook Ads Metrics
Lecture 10 Breaking down Facebook's campaign hierarchy.
Lecture 11 Campaign Level Settings
Lecture 12 Ad Set Level Settings
Lecture 13 Ad Level Settings
Section 6: Facebook Ad Audience Targeting Basics
Lecture 14 Core Audience Targeting
Lecture 15 Custom Audiences
Lecture 16 Lookalike Audiences
Lecture 17 Retargeting
Section 7: Crafting Effective Ads
Lecture 18 Ad Formats and When to Use Them
Lecture 19 Creating Eye-Catching & Converting Static Ads
Lecture 20 Creating Stunning Video Ads That Convert
Lecture 21 Creating Converting Carousels
Lecture 22 Copywriting Formulas You Must Use For Your Facebook Ads
Lecture 23 Writing a Facebook Ads Copy (Case Study)
Lecture 24 Facebook Ads Library
Lecture 25 How I Approach Creatives
Lecture 26 Analysing Top Performing Ads
Lecture 27 Best Creative Styles in Retargeting
Section 8: Ecommerce Facebook Ads Campaign Build
Lecture 28 Building an Ecommerce Campaign Part.1
Lecture 29 Building an Ecommerce Campaign Part.2
Lecture 30 A/B Testing Creatives
Lecture 31 Ecommerce Profitability with Facebook Ads (Formula)
Section 9: Lead Generation Facebook Ads Campaign Build
Lecture 32 Why Do We Run Instant Leads Campaigns Instead of Website Leads Campaign?
Lecture 33 Creating a Instant Leads Form
Lecture 34 Building a Lead Generation Campaign & Where Do Leads Populate?
Section 10: Understanding Facebook Ad Policies
Lecture 35 Understanding Facebook Ad Policies and Avoiding Rejections
Section 11: Troubleshooting and Optimization
Lecture 36 Dealing with Underperforming Ads
Lecture 37 Scaling Your Campaigns
Section 12: How to Create a Facebook Ads Media Plan? (Live Case Study)
Lecture 38 Creating a Media Plan (Case Study)
Section 13: Practical Case Studies
Lecture 39 Lead Generation Facebook Ads Case Study
Small business owners who want to grow their business with Facebook ads.,Freelancers who want to offer Facebook ads as a service.,Students looking to start a career in social media marketing with Facebook ads.,Digital marketers who need to learn Facebook ads to improve their skills.,Entrepreneurs who want to advertise their products using Facebook ads.,Influencers who want to run Facebook ads to reach more followers.,E-commerce store owners who want to use Facebook ads for more sales.,Non-profit organizations that need Facebook ads to spread their message.,Startups that want to scale their business through Facebook ads.,Job seekers who want to add Facebook ads expertise to their resumes.,Marketing teams looking to upgrade their Facebook ads knowledge.,Event planners who want to use Facebook ads to promote events.,Coaches and consultants who want to reach clients using Facebook ads.,Affiliate marketers who need Facebook ads to drive traffic.,Bloggers who want to grow their audience through Facebook ads.,Real estate agents who want to find buyers and sellers with Facebook ads.,Artists who want to promote their work using Facebook ads.,Agencies that want their team members to learn Facebook ads.,Teachers who want to integrate Facebook ads into their lessons.

Homepage:

https://www.udemy.com/course/facebook-ads-for-beginners-master-facebook-ads-in-2025/