What you'll learn

Understand the fundamentals of personal branding
Developing a unique brand identity
Creation of a holistic brand strategy
Effective marketing of your personal brand

Requirements

Course is suitable for beginners
No prior knowledge necessary
No specific expertise required

Description

The Course is Perfect for You if You Want to:Understand the fundamentals of personal brandingDevelop a unique brand identity for yourselfCreate a comprehensive brand strategyEffectively market your personal brandWho is this Course for?Career-driven professionals who want to increase their market valueFreelancers and entrepreneurs who want to promote themselves and their businessesEmployees looking to strengthen their positioning for current or future job applicationsAnyone who wants to optimize their professional presenceKey Topics Covered in the Course:Personal branding for career successDefining your brand identityStrengthening your personal branding mindsetDeveloping a content and communication strategyPractical: Building your personal brand on LinkedInPractical: Efficient content creation with tools and AIConcepts and Strategies You Will Learn in This Course:Personal Branding Story, Personal Branding Statement, Visual Branding, Brand VoiceThe Role of a Corporate Influencer, Target Audience Definition, Brand Core & PositioningMessaging, Design Elements & Photos, Mindset & Overcoming Visibility FearsContent Creation, Content Styles, Storytelling, LinkedIn for Personal BrandingAI-Driven Content Creation, Content Repurposing, and Social Media Planning5 Powerful Personal Branding Tools Covered in This Course:LinkedIn (Professional networking & personal branding)ChatGPT (AI-powered chatbot for content creation)MaxAI (Browser extension for AI-driven productivity)Lumen (AI-powered video creation)Canva (Graphic design tool for branding & social media)What's Included in This Course?~1.5hrs of video content covering theoretical and practical insightsPractical demonstrations for LinkedIn and AI-powered content creationA 87-page course workbook as a guide and cheat sheet for your daily workHands-on exercises, quizzes, and real-world case studies to reinforce your learningWhat Will You Be Able to Do After This Course?Create and define your personal brandUse personal branding to advance your career or businessDevelop a content and communication strategy tailored to your goalsBuild a strong LinkedIn presence that enhances your visibility and credibilityWhat You'll Get:A step-by-step guide to building a powerful personal brandUseful links to tools and platforms for personal brandingA comprehensive course workbookWhy Should You Take This Course from Us?Cindy Pfitzmann is a marketing and business consultant specializing in marketing, digital transformation, and process optimization. She is also the founder and editor-in-chief of The Bold Woman online magazine, a platform where female entrepreneurs showcase their brands, network, and grow their expertise in marketing and personal branding.Julia Lettinger is the founder of the Responsive Strategy Academy, with over 70,000 students on Udemy. She also runs a management consulting firm focused on business strategy in Berlin. Julia has co-produced this course with Cindy.Since 2018, Cindy and Julia have been teaching "Fundamentals of Strategic Management" at the Berlin School of Economics and Law (HWR) as guest lecturers.So, let's get started! Enroll in the course now – we can't wait to see you in the videos.Best regards,Cindy and the Responsive Strategy TeamP.S.: If you're not satisfied, you can get a full refund within 30 days – no questions asked!

Overview

Section 1: Welcome and Introduction
Lecture 1 Introduction
Lecture 2 What are You Going to Learn in This Course?
Lecture 3 Handout and tips for conducting the course
Section 2: What is Personal Branding? And What is it Not?
Lecture 4 What is Personal Branding? And What is it Not?
Lecture 5 Why People Struggle Creating Their Personal Brand and How to Fix That
Lecture 6 What is Your Personal Brand Story? This is Cindy's Story!
Section 3: The Importance of a Personal Brand for Professional Success
Lecture 7 The Importance of a Personal Brand for Professional Success
Section 4: Create your Brand Identity
Lecture 8 The 5 Core Elements of a Personal Brand
Lecture 9 #1 Getting to Know Yourself - Your Vision, Goal, Purpose & Use Cases
Lecture 10 Brief: Personal Brand as a Corporate Influencer
Lecture 11 #1 Getting to Know Yourself - Your Skills, Experience, Values & Unfair Advantage
Lecture 12 #2 Identification of Your Target Groups - Who Do You Want to Reach?
Lecture 13 #3 Your Key Message: What Do You Want to Say? What Do You Want to Talk About?
Lecture 14 #4 Your Brand Voice - How You Say What You Say
Lecture 15 #4 Design Elements - Designing Your Look (Online and as a Real Person)
Lecture 16 #5 Your Brand Core - What Do You Stand For? How Do You Want to be Perceived?
Lecture 17 Your Personal Branding Statement
Lecture 18 Your Personal Branding Pitch
Section 5: Strengthen your Personal Branding Mindset
Lecture 19 To Strengthen your Personal Branding Mindset is Important for Everybody
Lecture 20 The Fear of Visibility
Lecture 21 I have Nothing to Tell
Lecture 22 Everything has Already been Said
Section 6: Develop a Content and Communication Strategy
Lecture 23 Now it's Time to Develop a Content and Communication Strategy
Lecture 24 Slip Into the Role of a Content Creator
Lecture 25 What to Create Content About - The Catalogue of Themes
Lecture 26 From What Angle to Create Content - Content Methods
Lecture 27 In Which Style to Create Content - Content Styles
Lecture 28 The Power of Your Personal Story
Section 7: Practice Part: Your Personal Brand Appearance on LinkedIn
Lecture 29 Let's Create Your Personal Brand on LinkedIn
Lecture 30 Best Practice: Setting up your LinkedIn Profile
Lecture 31 Best Practice: Building connections on LinkedIn
Lecture 32 Best Practice: Creating content & posting on LinkedIn
Section 8: Practice part: Efficient Content Creation with Tools and AI
Lecture 33 Content Creation mit ChatGPT
Lecture 34 Content Repurposing with smart Tools (ChatGPT, Canva, Lumen5)
Lecture 35 Example video that we have just created with Lumen5
Section 9: The End of the Course
Lecture 36 Congratulations
Career-oriented professionals who want to increase their market value,Self-employed people and entrepreneurs who want to advertise themselves and their company,Professionals who want to better prepare for current or future application processes,For all those who want to optimize their external image

Homepage:

https://www.udemy.com/course/personal-branding-for-business-career-w-linkedin-ai/