What you'll learn

Master human-centric design for innovative product development.
Apply qualitative & quantitative research for strategic insights.
Analyse customer feedback to refine product strategies effectively.
Translate research into actionable strategies for market success.

Requirements

For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
No prior experience needed! Just a passion for innovation and a desire to learn. We welcome all beginners eager to understand product development.

Description

Welcome to 'Strategic Product Innovation: Research & Design', a comprehensive course designed to equip you with the essential skills to drive product success through strategic research and human-centric design. In today's competitive market, understanding your customers and making data-driven decisions is paramount. This course provides a practical, step-by-step guide to mastering the methodologies that will set you apart.You'll begin with an introduction to human-centric innovation, learning how to deeply understand user needs and translate them into actionable insights. We'll delve into a variety of data collection techniques, covering both qualitative and quantitative research methods, enabling you to gather robust and reliable data. You will learn to analyse customer feedback and competitor data to refine your product strategies.This course emphasises the importance of prototyping and iterative testing, allowing you to validate your ideas and minimise risk. You'll also learn how to foster collaborative decision-making within innovation teams, ensuring that your product development process is efficient and effective. Finally, we'll guide you through the process of translating research findings into actionable strategies, bridging the gap between insights and real-world implementation.Whether you're an aspiring product manager, an entrepreneur, or a business professional looking to enhance your strategic skills, this course offers valuable tools and techniques. Join us and learn how to create products that resonate with your audience and achieve market success. This course is provided by MTF institute, and taught by Alex Amoroso, a highly experienced professional in the research and product development fields. Enrol today and transform your approach to product innovation!

Who this course is for

Aspiring product managers, entrepreneurs, marketers, and anyone keen to drive innovation through strategic research and human-centered design. Professionals aiming to improve their research and strategic product development skill sets. This course is for those who want to learn how to make data driven decisions.
Business professionals seeking to enhance their strategic planning and product development expertise.
Startup founders looking to validate product ideas and build customer-centric solutions
Individuals transitioning into product management or innovation roles.
Anyone interested in understanding how research methodologies drive successful product development.
Students that desire to increase their knowledge in the product development and research fields.
Homepage:

https://www.udemy.com/course/strategic-product-development-a-practical-guide-to-research/