Master RICE, Kano, Cost of Delay & Data-Driven Product Decisions with Quick Commerce Case Studies like Zepto

What you'll learn

Understand the product lifecycle stages and how they apply to quick commerce
Break down Zepto's product strategy as a real-world case study
Learn Agile and Lean Startup principles for iterative product development
Apply the RICE framework to prioritise product features
Use the Kano Model to evaluate customer satisfaction and delight
Calculate the Cost of Delay to make urgency-based decisions
Use data to drive smarter product prioritisation
Understand and apply the AARRR (Pirate Metrics) framework
Identify and define the North Star Metric for a quick commerce business
Set effective product OKRs to align teams with company goals
Optimise delivery operations using product and logistics data
Use real-world quick commerce data to improve product decisions
Apply predictive analytics to anticipate customer behaviour
Perform cohort analysis to track user retention and engagement
Build a product decision-making mindset using data and strategy frameworks

Requirements

No prior experience in product management is required
A basic understanding of apps or delivery platforms is helpful
Curiosity about how digital products are built and scaled
Willingness to engage with real-world frameworks and analytics
A laptop or mobile device to watch and take notes

Description

Build Better Products Using Strategy, Frameworks, and DataIn fast-paced industries like quick commerce, product managers need more than just instincts—they need structured frameworks, prioritization models, and data-driven thinking to make effective decisions.This course is designed to help aspiring and current product managers gain a deep understanding of how to prioritise features, measure impact, and align product goals with business outcomes. Whether you're building for a delivery app, a marketplace, or a B2C product, these models are universal.Through real-world examples and a deep dive into Zepto's case study, this course makes frameworks come alive with clarity and relevance.By the end of this course, you'll be able to:Use the RICE Framework to score and compare product ideasApply the Kano Model to assess customer delight and feature impactPrioritise features using Cost of Delay and time-value tradeoffsUnderstand the role of data in decision-making and roadmap planningUse AARRR (Pirate Metrics) to measure acquisition, activation, retention, and revenueDefine a North Star Metric aligned with business goalsSet actionable OKRs that drive product executionPerform cohort analysis to track retention and customer behaviorLeverage predictive analytics to anticipate user needs and churnOptimise quick commerce delivery using real-world dataWhat makes this course different?Focused on real-world application, not just theoryCase studies from Zepto and other modern quick commerce platformsDesigned for both beginners and working professionalsCombines frameworks + product analytics + growth metricsWhether you're new to product management or want to sharpen your strategic edge, this course gives you the models and mindset to make smarter product decisions.Let's turn you into a data-informed product thinker—ready to build, prioritise, and scale with confidence.

Who this course is for

Aspiring product managers and business analysts
Founders and entrepreneurs in the quick commerce or delivery space
Junior PMs looking to sharpen their decision-making frameworks
Data-driven professionals transitioning into product roles
MBA or business students interested in product strategy and analytics
Homepage:

https://www.udemy.com/course/product-management-models-metrics-and-measurement/