What you'll learn

Craft and execute a full marketing plan from pre-dev to post-launch
Build and grow a loyal player community across key platforms
Create high-impact trailers, ads, and storefronts that convert
Master influencer outreach, press kits, SEO, and analytics tools

Requirements

No marketing experience required—perfect for beginners and self-taught devs
Basic familiarity with platforms like Steam, Discord, and social media helps
A Google Drive or Notion account is recommended for organizing your plan

Description

You've spent months—or maybe years—crafting your game. But building the game is only half the battle. If you want players to discover it, talk about it, and support it, you need one thing: a strong, strategic marketing plan.Ultimate Game Marketing is your complete roadmap to planning, launching, and growing your game in a crowded market. Whether you're a solo indie dev, part of a small team, or a creative marketing lead, this course will give you the clarity and confidence to market like a pro.Inside, you'll get access to 40 focused video lessons covering every stage of the game marketing process—from early planning to long-term community growth. You'll learn how to build your brand, reach your ideal audience, and get your game the attention it deserves.This course is designed to be actionable. No fluff. No outdated tactics. Just modern, practical strategies used by successful game developers around the world.What You'll Learn:How to define your game's unique selling point and build a compelling brandHow to identify your ideal player and tailor your messaging to reach themThe best ways to grow and manage a passionate community around your gameHow to create trailers, press kits, and pitch emails that actually get noticedStrategies for running ads across Meta, Google, TikTok, and Reddit—without wasting moneyHow to optimize your Steam page, social content, and landing pages for maximum conversionsSmart ways to coordinate with platforms like Steam, Epic, Nintendo, and XboxHow to manage your launch day, gather reviews, and keep players coming backLong-term growth tactics using DLC, seasonal events, and user-generated contentBy the end of the course, you'll have built a full marketing plan for your game—from pre-launch to post-launch—and you'll know exactly how to present it to your team, community, or potential publishers.

Who this course is for

:Indie developers with a game in development or nearing launchSolo devs looking to gain visibility and grow their audienceCommunity managers or marketers at small studiosCreators launching their first or next game—and ready to get serious about marketingNo prior marketing experience is required. If you're ready to learn, experiment, and build a following around your game, this course will show you how.If you've ever felt overwhelmed trying to promote your game, or unsure where to start—this course will change that. You'll finish with real skills, a real plan, and a clear path forward.Let's turn your launch into a moment—and your game into a success story.

Who this course is for

This course is for indie developers, solo creators, small studios, and game marketers who want to launch their games with confidence and clarity.
Whether you're building your first title, prepping for Kickstarter, running an Early Access campaign, or planning a sequel—this course gives you the complete marketing roadmap.
Game devs with a playable build or vertical slice
Community managers or marketing leads at small studios
Creators looking to grow their audience and brand
Anyone launching a game and ready to turn interest into impact
No matter your budget or team size—if you're serious about getting your game seen, played, and talked about, this course is for you.
Homepage:

https://www.udemy.com/course/ultimate-game-marketing/