The Win– Win Negotiation Playbook (Real– World Case Studies)

Develop skills to negotiate confidently and effectively in English
What you'll learn
Master fundamental negotiation frameworks (BATNA, ZOPA, anchoring) to strategically approach business deals and salary discussions with confidence
Develop advanced persuasion techniques using psychological principles like reciprocity and framing to influence outcomes while maintaining ethical standards
Learn proven deal-closing tactics including handling objections, creating urgency, and securing concessions to finalize agreements successfully
Acquire conflict resolution strategies to navigate difficult negotiations, break deadlocks, and manage aggressive counterparts effectively
Adapt negotiation approaches for cross-cultural contexts and different industries by understanding how cultural dimensions impact business communication
Apply skills through practical exercises in salary negotiations, vendor contracts, and sales deals using customizable templates and real-world simulations
Requirements
No prior negotiation experience needed – Perfect for beginners, with concepts taught from the ground up
Open mindset – Willingness to practice through role-plays and self-reflection exercises
Basic business familiarity (helpful but not required) – Examples include sales, management, or entrepreneurial experience
Tools: Just a notebook/device for taking notes – All exercises use real-world scenarios (no special software needed)
English language familiarity - All lessons are taught in English (with accurate subtitles available)
Description
Master the art of business negotiation in English with this practical and comprehensive course.Designed specifically for professionals and non-native English speakers, this course teaches you how to negotiate fluently, confidently, and strategically in a wide range of business situations. You will learn essential negotiation frameworks, including Harvard's Principled Negotiation method and the concept of BATNA (Best Alternative to a Negotiated Agreement). These tools will help you stay focused on interests instead of positions and make better decisions during high-stakes discussions.In addition to strategy, you will improve your Business English skills for negotiation. You will learn how to use persuasive language, make polite refusals, suggest alternatives, and respond to objections in a professional and respectful way. The course covers key language techniques such as hedging, softening, and summarizing agreements clearly.Real-world simulations will help you apply what you've learned. You will practice supplier contract discussions, salary negotiations, internal team disagreements, and more. These practical exercises are designed to build your confidence and prepare you for actual business negotiations.The course includes downloadable phrase lists, templates, and assignments. You will also receive peer feedback and complete a final negotiation project to put your skills into action.Whether you are closing international deals, asking for a raise, or resolving a conflict, this course will give you the tools and language you need. By the end of the course, you will be able to lead negotiations across cultures with clarity, professionalism, and confidence.
Who this course is for
Business Professional – Salespeople, managers, and executives who want to close more deals, secure partnerships, or lead high-stakes negotiations
Entrepreneur/Founder – Startup owners who need to negotiate with investors, suppliers, or clients to grow their business
Job Seeker or Employee – Anyone aiming to negotiate higher salaries, promotions, or better job terms
Freelancer or Consultant – Independent workers who want to set better rates, manage client expectations, and avoid underselling themselves
Non-Native English Speaker – Professionals comfortable with intermediate business English (subtitles available) who want to master negotiation in global settings
Career Advancer – Ambitious learners ready to develop a high-income skill that boosts their professional value
Homepage

https://www.udemy.com/course/the-win-win-negotiation-playbook-real-world-case-studies/