Udemy – Psychology Of Persuasion Mastering Marketing & Sales

What you'll learn
Gain a deep understanding of the core psychological factors that influence consumer behavior, including perception, motivation, memory, and decision-making proc
Learn effective persuasion and influence strategies that can be applied to both marketing campaigns and sales interactions to drive consumer engagement and conv
Explore the role of social influence, word-of-mouth marketing, and emotional triggers in shaping consumer choices and brand loyalty.
Learn how to leverage pricing psychology and brand perception to create compelling value propositions and improve customer attraction and retention.
Enhance your sales approach by mastering techniques like active listening, objection handling, and negotiation, with a focus on building long-term customer rela
Requirements
No formal prerequisites are required; however, prior experience in sales, customer service, or marketing may be helpful for understanding the core concepts.
Description
This course blends marketing and sales psychology to help you understand and leverage the principles that drive consumer behavior. You'll explore the core concepts of consumer psychology, such as perception, motivation, decision-making, and memory, and discover how these insights can be applied to create more effective marketing strategies. We'll cover key topics like persuasion techniques, the power of social influence, and how word-of-mouth marketing can impact brand success.In addition, you'll learn how to navigate the psychology behind pricing, branding, and digital consumer behavior, equipping you with the tools to optimize your marketing efforts across various platforms. The course also focuses on sales psychology, offering practical skills like active listening, objection handling, and negotiation tactics, to improve your ability to close deals and build long-term customer relationships.With a focus on ethical marketing practices and the latest in neuromarketing research, you'll gain a well-rounded understanding of how to influence consumer decisions both in traditional and digital spaces. By the end of this course, you'll be ready to apply these psychological principles to enhance your marketing campaigns, drive sales, and develop a deep understanding of your target audience to achieve lasting success.No formal prerequisites are required, though some background in marketing or business will help participants better understand the application of psychological concepts in real-world marketing scenarios.
Overview
Section 1: Sales Psychology: Understanding the Mind of the Customer
Lecture 1 Introduction
Lecture 2 The Psychology of First Impressions
Lecture 3 Understanding Customer Motivation
Lecture 4 The Power of Persuasion
Lecture 5 Active Listening and Customer Analysis
Lecture 6 Overcoming Objections
Lecture 7 The Art of Negotiation Psychology
Lecture 8 Decision-Making Triggers
Lecture 9 Building Long-Term Relationships
Lecture 10 Conclusion
Section 2: Marketing Psychology
Lecture 11 Course Introduction
Lecture 12 Foundations of Consumer Behavior
Lecture 13 Perception and Attention in Marketing
Lecture 14 Motivation and Needs: Driving Consumer Action
Lecture 15 Learning and Memory in Consumer Psychology
Lecture 16 Attitude Formation and Persuasion Techniques
Lecture 17 Social Influence and Word-of-Mouth Marketing
Lecture 18 Decision-Making Models and Choice Architecture
Lecture 19 Branding and Brand Psychology
Lecture 20 Pricing Psychology
Lecture 21 Digital Marketing and Online Consumer Behavior
Lecture 22 Ethical Considerations in Marketing Psychology
Lecture 23 Cross-Cultural Marketing Psychology
Lecture 24 Neuromarketing: The Frontier of Marketing Psychology
Lecture 25 Applying Marketing Psychology in the Real World
Lecture 26 Course Conclusion
Sales Professionals,Customer Service Representatives,Business Owners,Account Managers,Marketing Professionals

Homepage

https://www.udemy.com/course/psychology-of-persuasion-mastering-marketing-sales/