What you'll learn

Master Google Ads Tools: Navigate the Google Ads interface and utilize essential tools to enhance campaign performance and insights.
Understand Campaign Structures: Grasp the hierarchical structure of Google Ads, including campaigns, ad groups, and ads for effective organization.
Create Diverse Campaigns: Learn to set up and implement various types of Google Ads campaigns, such as Search, Display, Video, and Shopping, based on business n
Develop Effective Media Plans: Create comprehensive media plans tailored to specific advertising objectives, ensuring alignment with business goals.
Enhance Ad Copywriting Skills: Write compelling ad copy that attracts and engages your target audience, leveraging effective headlines and

Description

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Utilize Advanced Targeting Options: Implement audience and placement targeting strategies to maximize ad reach and relevance across campaigns.
Implement Bidding Strategies: Understand and apply various bidding strategies to optimize ad spend and improve return on investment (ROI).
Track and Analyze Performance: Use performance metrics and tracking tools to evaluate campaign success and make data-driven improvements.
Optimize for Keywords: Master keyword research, organization, and optimization techniques to enhance search campaign effectiveness.
Reconnect with Remarketing: Learn how to effectively implement remarketing strategies to re-engage visitors and boost conversions.
Optimize Campaign Performance: Fine-tune campaigns using optimization techniques to enhance overall performance and drive results.
Leverage AI in Advertising: Explore how AI tools like Gemini and ChatGPT can improve market research, ad copy, and landing page optimization.
Build a Practical Portfolio: Create real-world campaigns as assignments, providing hands-on experience and showcasing your skills to potential employers.

Requirements

No prior experience is required. We will start from the very basics

Description

Google Ads are one of the most powerful tools in the digital marketing domain. For any business a successful Google Ad campaign is like a fuel that drives sales. Being one of the most powerful marketing tools, mastering this skill can give your career the right boost. Are you ready to master the power of Google Ads and drive targeted traffic to your website? Do you wish to learn the tips and tricks to successfully design a compelling Ad campaign that deliver real results in 2025? Whether you're a complete beginner or have some experience with online advertising, this online Google Ads course is designed to take you from zero to pro.This beginner-friendly course helps you learn about the fundamentals of Google Ads and gradually escalates to mastering the art of campaign creation, optimization and analysis. As a part of this online course, you will learn the details of keyword research and ad campaign creation, bidding strategies and performance tracking. Also, acquire the skills to create effective ads on the Google platform, even if you have no prior experience.Businesses across the globe are leveraging the power of Google Ads, from generating leads to increasing sales to building brand awareness. With all this and much more, Google Ads has become an essential skill for marketers and entrepreneurs alike. If you want to become a Google Ads expert and unlock the potential of PPC advertising, this course is for you.Take your first steps towards becoming a certified Google Ads professional. Understand the power of Google Ads and learn how to manage your advertising budget.By the End of This Course, You Will:Master the Fundamentals of Google Ads: Navigate the Google Ads interface and understand the key concepts.Learn Effective Keyword Research: Identify the right keywords to target your ideal customers.Create and Manage Campaigns: Set up and optimize Google Ads campaigns from start to finish.Write Compelling Ad Copy: Craft ad copy that grabs attention and drives clicks.Optimize Bidding Strategies: Maximize your ROI by choosing the right bidding strategies.Track and Analyze Performance: Monitor your campaign performance and make data-driven decisions.Gen AI application: Effectively apply and use Gen AI tools to automate Google Ads campaigns. Our Biggest Goal for You:The goal of this course is to empower you with the skills and knowledge you need to leverage Google Ads effectively, driving targeted traffic, generating leads, and increasing sales for your business. Whether you're a small business owner, a marketing professional, or an aspiring entrepreneur, this course will give you the confidence and expertise to succeed with PPC advertising.Meet Your TrainerPrerna Mehta, your expert guide through "Google Ads Made Simple: Using GenAI and Automation (2025)." She is a seasoned marketing professional and holds more than a decade long experience in space of digital advertising. She specializes in Google Ads and has helped several organizations use this tool to boost their digital presence. Prerna's expertise also encompasses the use of modern technologies like GenAI to enhance Google Ad optimization, thus driving conversions and enhance brand visibility.With a background in collaborating with diverse businesses, from fledgling startups to established corporations, Prerna brings a wealth of knowledge and expertise to her training sessions. Her extensive experience in B2C and B2B marketing across sectors such as e-commerce (D2C businesses), BFSI, and IT services equips her with the ability to tailor her guidance to meet the unique needs of each client.Her approach focuses majorly on practical learning while ensuring fundamental expertise. She has ensured that her trainees are well-equipped to leverage Google Ads effectively and achieve their marketing goals.
Digital Marketers: Professionals seeking to enhance their skills in online advertising and optimize campaigns for better results.,Business Owners: Entrepreneurs looking to leverage Google Ads to boost brand visibility, drive website traffic, and increase sales.,Freelancers: Independent marketers or consultants wanting to offer Google Ads services to clients and expand their service offerings.,Marketing Professionals: Individuals in marketing roles aiming to deepen their understanding of Google Ads and improve their campaign management skills.,Marketing Students: Aspiring marketers seeking practical knowledge and hands-on experience with Google Ads to enhance their academic learning.,Budding Entrepreneurs: New business founders wanting to learn effective advertising strategies to launch and grow their ventures.,E-commerce Store Owners: Online retailers looking to maximize their product visibility and drive conversions through targeted advertising.,Small Business Managers: Managers of small businesses aiming to implement cost-effective advertising strategies to compete with larger companies.,Social Media Managers: Professionals managing social media accounts who want to integrate Google Ads with their overall digital marketing strategy.,Content Creators: Bloggers and content creators seeking to monetize their platforms by driving traffic and increasing visibility through Google Ads.,Brand Strategists: Individuals focused on developing brand strategies who want to understand how Google Ads can enhance brand awareness and recognition.,Nonprofit Organizations: Nonprofits aiming to promote their causes and increase donations through effective online advertising campaigns.


Homepage:

https://www.udemy.com/course/google-ads-ultimate-guide-using-genai/